While not quite as simple as straightforward cookie collection, surveys garner valuable data austria business email list that give a concrete understanding of what a customer is looking for. In turn, a business can formulate its emails to selectively target consumers with products they know they want to see.
Encouraging Registration
If a user is always logged into their account when they browse a site, the admin can easily track their behavior in that domain. It’s a simple solution to learning what products they’re most interested in and what pages they dwell on most frequently.
The only obstacle? People positively loathe being forced to create separate accounts for each website they browse.6
Monetarily incentivize registration – Customers don’t like creating new profiles, but they’ll probably do it for 10% off. For some businesses, offering a small discount in exchange for user email addresses is a drop in the bucket compared to the wealth of valuable data made accessible in that transaction.
Make signups simpler – Often, users aren’t wary of giving away too much information—they just don’t want to fill out a signup form. Companies can make a more frictionless process by letting them register through sites like Google or Facebook. Bonus: This entry point may give companies access to some other user information, like their profile URL and registered name, when they connect using external accounts.7
Make some features members-only – Keeping a few goodies behind a free signup page presents an easy cost-benefit analysis to customers. They get something fun and exclusive, and all they need to provide in return is their basic information. Whether it’s unlimited article access or features like making wishlists, a little party favor can entice more members to offer up their information.
