And, according to Wisepops, exit-intent pop-ups convert 5 percentcape verde email list 33087 contact leads better than traditional pop-ups, which makes them worth testing. Do exit-intent pop-ups work for B2B marketing?Absolutely. While there are tons of strategies for using them in B2C (abandoned cart recovery or promoting sales, for example), they can be incredibly effective in B2B marketing as well. Here's why — the B2B sales process keeps getting longer, making it challenging to stay connected to prospects and push them through the funnel. Plus, standard lead generation strategies aren't as effective as they used to be. Using exit-intent pop-ups can improve lead qualification and help B2B businesses gather more leads.
Examples of B2B exit-intent pop-upsLet's see what these look like in action, shall we? This first one is from OptinMonster, a popular pop-up tool (go figure!): Optin Monster exit intent pop up exampleThere are a few things that work with this pop-up. For starters, it uses color and bold text to draw your eyes to the most important content. They also include a bit of social proof by mentioning they're the #1 pop-up tool. It also focuses on how easy the tool is to set up — that's likely a pain point customers have mentioned. Notice that bar at the top? It shows you're already halfway done.
