How to adapt your email marketing strategy to current market trends
Posted: Tue Dec 03, 2024 9:57 am
Email marketing actions , although they are old, are still the most effective . Not in vain, the return they offer is 40 dollars for each one you invest . However, the market changes and has global trends that must be known.
Consider, for example, that generation Z has already been born on the Internet and that it is the one that uses the most ad blockers, as well as SPAM systems. There are, therefore, some elements that are distinctive in order to achieve the desired result at this point:
1. Personalize messages whenever possible
Personalization is one of the main core issues you need to work on to be successful. The reason? In the end, recipients are people and want to be treated as such, not as machines.
This includes, for example, addressing someone by their name and gender when sending a message. If you can also send a birthday greeting or an hospitals email list exclusive business proposal , even better. That said, each market niche has specific issues that contribute to this idea of ​​personalization.
Remember that you have very few seconds to capture attention. And, in addition to an interesting subject, the recipient must be sure that they are being addressed. This is a first filter that must always be applied.
2. Know your target (really, right?)
Knowing who you are addressing is essential for a marketing strategy in any sector, but also when sending emails. As we discussed in this post , you cannot address a Millennial in the same way as a Baby Boomer.
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This means, on the one hand, that you need to know whether your recipient is looking for more colloquial or formal language . On the other hand, you will also be interested in knowing whether you should send offers or focus your strategy on sending newsletters . Finally, it is worth noting that you will know what the main preferences are. All of this will be aimed at increasing the effectiveness of your email marketing actions.
The idea is that the Business Plan you made when you created the company is applied but also updated based on experience . Only in this way will you be sensitive to the changes in a market that are very fast.
When you carry out any email marketing action , starting from this base is essential. Therefore, it is worth reviewing.
3. Use Big Data before taking the plunge
Marketing strategies can never, ever be redundant . And while this is obvious, it's worth remembering: you should only send an email when there is something to say; otherwise, the recipient will most likely unsubscribe or put your message in SPAM. To avoid this, you need to have the right information.
In addition to knowing your customer, Big Data can provide you with the wealth of information you need to know when to communicate. Today, it is no longer possible to create or start a coherent strategy without taking this issue into account. Using filtering tools will allow you to segment your users according to their habits and interests. However, make sure that the data collection complies with regulations.
Data-intensive analytics allows you to really know what market trends are . And, what's more, to know these trends in relation to what your business needs. This is even more important for SMEs.
Consider, for example, that generation Z has already been born on the Internet and that it is the one that uses the most ad blockers, as well as SPAM systems. There are, therefore, some elements that are distinctive in order to achieve the desired result at this point:
1. Personalize messages whenever possible
Personalization is one of the main core issues you need to work on to be successful. The reason? In the end, recipients are people and want to be treated as such, not as machines.
This includes, for example, addressing someone by their name and gender when sending a message. If you can also send a birthday greeting or an hospitals email list exclusive business proposal , even better. That said, each market niche has specific issues that contribute to this idea of ​​personalization.
Remember that you have very few seconds to capture attention. And, in addition to an interesting subject, the recipient must be sure that they are being addressed. This is a first filter that must always be applied.
2. Know your target (really, right?)
Knowing who you are addressing is essential for a marketing strategy in any sector, but also when sending emails. As we discussed in this post , you cannot address a Millennial in the same way as a Baby Boomer.
The foundations for your SEO positioning
This means, on the one hand, that you need to know whether your recipient is looking for more colloquial or formal language . On the other hand, you will also be interested in knowing whether you should send offers or focus your strategy on sending newsletters . Finally, it is worth noting that you will know what the main preferences are. All of this will be aimed at increasing the effectiveness of your email marketing actions.
The idea is that the Business Plan you made when you created the company is applied but also updated based on experience . Only in this way will you be sensitive to the changes in a market that are very fast.
When you carry out any email marketing action , starting from this base is essential. Therefore, it is worth reviewing.
3. Use Big Data before taking the plunge
Marketing strategies can never, ever be redundant . And while this is obvious, it's worth remembering: you should only send an email when there is something to say; otherwise, the recipient will most likely unsubscribe or put your message in SPAM. To avoid this, you need to have the right information.
In addition to knowing your customer, Big Data can provide you with the wealth of information you need to know when to communicate. Today, it is no longer possible to create or start a coherent strategy without taking this issue into account. Using filtering tools will allow you to segment your users according to their habits and interests. However, make sure that the data collection complies with regulations.
Data-intensive analytics allows you to really know what market trends are . And, what's more, to know these trends in relation to what your business needs. This is even more important for SMEs.