Strategies that will boost your sales with email marketing
Posted: Tue Dec 03, 2024 10:07 am
email marketing actions
Email marketing actions can be combined to increase conversion . Remember that, according to the main studies, this channel improves its indicators in Spain during 2020 and the outlook is that it will continue to do so. Therefore, the idea is to work well on the actions so that they are successful.
It is also possible to adopt strategies focused on a single objective. Although depending on the sector you have to prioritize one option or another, with these strategies, which you canadian hospitals email list can implement with a free email marketing solution, you will be one step ahead.
1. Make an emergency call (with a reason)
The urgent call is a strategy that works, but you have to work on it a bit. Two options to get the user's attention are to notify them about a promotion you have previously run by saying that it is the last few hours or that you have X units left . In both cases, the recipient will perceive that not buying now has an opportunity cost .
Sercotel
Sercotel's urgent appeal
2. Offer a prize
Offering a prize is always a good way to generate interest. However, the idea is that the recipient perceives it as such. One option is to indicate that they have received a discount of X percentage on the price of an item and notify them that they have a period of time to use it. This allows you to combine the ideas of exclusivity with the effect of urgency .
Challenges when creating your own database with your first email marketing campaign
3. Use WhatsApp as an ally
There are many possibilities for using WhatsApp , but it is clear that including a number gives you credibility . On the other hand, many people want to talk to someone or communicate directly, because it gives them confidence.
This messaging service will be a perfect ally for closing sales, and the more visible the contact information is, the better.
4. Personalize email marketing actions
Addressing a recipient is complex because, in the end, there is a human being behind it, a person who wants proximity. Therefore, the more you personalize the messages, the better. Some elements that you can include , apart from the name, are the gender (in the text), make reference to previous interactions and , if possible, suggest products related to other purchases .
This will help you provide personalized service and show that you are a company with soul. And, believe us, it works.
5. Send notifications about out-of-stock products that are back in stock
There are users who are interested in a product but when they want to buy it, it is not in stock . Have you definitely lost that customer? Not necessarily, you can include the option to notify them when the product is back in stock (like Casa del Libro does).
This will allow you to increase your conversion chances and, of course, you will recover old contacts. Even if the recovery rate is low, it will be worth it.
6. Clear up your customers' doubts
Your customers' doubts, also known as brakes , are one of the main elements that discourage them from buying. The best idea is to confront them directly and be proactive in proposing alternatives . Bear in mind that the customer needs to be persuaded and that emails don't give you much time to do so.
For example, if the problem is entering a credit card, make it clear that it is not mandatory; if the problem is expectations, leave a summary of the overall assessment of a reference portal. Do a study beforehand to check what the main reservations are.
Techniques to increase your sales with email marketing (Part I)
7. Work on pain points
Pain points are problems that customers have that you can solve with your product or service. Suppose your customer profile does not want to spend a large sum on a household appliance at once, then you can offer to pay in installments.
This will obviously require you to have previously carried out a thorough analysis of your customers' pain points. Focusing on these issues will help make your email marketing actions more effective.
Email marketing actions can be combined to increase conversion . Remember that, according to the main studies, this channel improves its indicators in Spain during 2020 and the outlook is that it will continue to do so. Therefore, the idea is to work well on the actions so that they are successful.
It is also possible to adopt strategies focused on a single objective. Although depending on the sector you have to prioritize one option or another, with these strategies, which you canadian hospitals email list can implement with a free email marketing solution, you will be one step ahead.
1. Make an emergency call (with a reason)
The urgent call is a strategy that works, but you have to work on it a bit. Two options to get the user's attention are to notify them about a promotion you have previously run by saying that it is the last few hours or that you have X units left . In both cases, the recipient will perceive that not buying now has an opportunity cost .
Sercotel
Sercotel's urgent appeal
2. Offer a prize
Offering a prize is always a good way to generate interest. However, the idea is that the recipient perceives it as such. One option is to indicate that they have received a discount of X percentage on the price of an item and notify them that they have a period of time to use it. This allows you to combine the ideas of exclusivity with the effect of urgency .
Challenges when creating your own database with your first email marketing campaign
3. Use WhatsApp as an ally
There are many possibilities for using WhatsApp , but it is clear that including a number gives you credibility . On the other hand, many people want to talk to someone or communicate directly, because it gives them confidence.
This messaging service will be a perfect ally for closing sales, and the more visible the contact information is, the better.
4. Personalize email marketing actions
Addressing a recipient is complex because, in the end, there is a human being behind it, a person who wants proximity. Therefore, the more you personalize the messages, the better. Some elements that you can include , apart from the name, are the gender (in the text), make reference to previous interactions and , if possible, suggest products related to other purchases .
This will help you provide personalized service and show that you are a company with soul. And, believe us, it works.
5. Send notifications about out-of-stock products that are back in stock
There are users who are interested in a product but when they want to buy it, it is not in stock . Have you definitely lost that customer? Not necessarily, you can include the option to notify them when the product is back in stock (like Casa del Libro does).
This will allow you to increase your conversion chances and, of course, you will recover old contacts. Even if the recovery rate is low, it will be worth it.
6. Clear up your customers' doubts
Your customers' doubts, also known as brakes , are one of the main elements that discourage them from buying. The best idea is to confront them directly and be proactive in proposing alternatives . Bear in mind that the customer needs to be persuaded and that emails don't give you much time to do so.
For example, if the problem is entering a credit card, make it clear that it is not mandatory; if the problem is expectations, leave a summary of the overall assessment of a reference portal. Do a study beforehand to check what the main reservations are.
Techniques to increase your sales with email marketing (Part I)
7. Work on pain points
Pain points are problems that customers have that you can solve with your product or service. Suppose your customer profile does not want to spend a large sum on a household appliance at once, then you can offer to pay in installments.
This will obviously require you to have previously carried out a thorough analysis of your customers' pain points. Focusing on these issues will help make your email marketing actions more effective.