Email Marketing KPIs
Posted: Mon Jan 06, 2025 4:20 am
Click-through rate (CTR) measures how many of your subscribers clicked on a link within your email.
A high CTR is the holy grail of email marketing. Tracking this KPI will help you identify if your email content is not just interesting, but compelling enough for subscribers to click for more. Average CTRs vary by industry and even depend on the overall purpose of your email strategy. If the primary value of the content is delivered within the email, but you offer secondary options to click through for more — don’t expect a high CTR.
Nonetheless, if you want to succeed at email marketing, tracking CTR is a must.
Subscriber Count and Growth
Need we say more? Subscriber count is the number of people subscribed to your email list. Subscriber growth tracks how many new subscribers have joined your email list in a given time period. In reality, these metrics overseas chinese in usa data give you more insight into how your points of conversion are performing (landing pages, pop-up forms, etc.), rather than your actual email content itself.
Tracking this metric is important to know the opportunity you have with email as one of your marketing channels.
Open Rate
Open rate tracks how many subscribers opened your email. There’s really not much else to say here. But if you’re struggling with your open rate, hone in on your subject lines, from address, and preview text. These are what a subscriber sees in the email inbox and all work together to convince someone to actually open your email.
Click-To-Open Rate
Click-to-open rate (CTOR) is CTR’s Type A sibling. CTOR measures how many people who actually opened your email went on to click a link. CTR, on the other hand, measures how many out of all your subscribers clicked on a link — even if they didn’t open your email.
CTOR tells you, very specifically, if a subscriber who read your email was compelled to take an action you wanted them to take.
Download our Marketing Goals Calculator Template to find out just how many contacts you need at each stage of the funnel.
A high CTR is the holy grail of email marketing. Tracking this KPI will help you identify if your email content is not just interesting, but compelling enough for subscribers to click for more. Average CTRs vary by industry and even depend on the overall purpose of your email strategy. If the primary value of the content is delivered within the email, but you offer secondary options to click through for more — don’t expect a high CTR.
Nonetheless, if you want to succeed at email marketing, tracking CTR is a must.
Subscriber Count and Growth
Need we say more? Subscriber count is the number of people subscribed to your email list. Subscriber growth tracks how many new subscribers have joined your email list in a given time period. In reality, these metrics overseas chinese in usa data give you more insight into how your points of conversion are performing (landing pages, pop-up forms, etc.), rather than your actual email content itself.
Tracking this metric is important to know the opportunity you have with email as one of your marketing channels.
Open Rate
Open rate tracks how many subscribers opened your email. There’s really not much else to say here. But if you’re struggling with your open rate, hone in on your subject lines, from address, and preview text. These are what a subscriber sees in the email inbox and all work together to convince someone to actually open your email.
Click-To-Open Rate
Click-to-open rate (CTOR) is CTR’s Type A sibling. CTOR measures how many people who actually opened your email went on to click a link. CTR, on the other hand, measures how many out of all your subscribers clicked on a link — even if they didn’t open your email.
CTOR tells you, very specifically, if a subscriber who read your email was compelled to take an action you wanted them to take.
Download our Marketing Goals Calculator Template to find out just how many contacts you need at each stage of the funnel.