Social proof, colors and images: increase the impact of your email marketing campaigns with psychology
Posted: Tue Dec 03, 2024 10:28 am
Psychology helps you understand how people process their thoughts and desires , and this knowledge can be invaluable to you.
In this way, by combining your eMail Marketing campaigns with Psychology you will be able to connect in a much deeper way with your subscribers , and logically it will be more effective. If you still don't know how to strengthen your relationship with your clients through your eMail campaigns, today we will tell you how to combine marketing with Psychology.
Color psychology
Our mood, emotions and sensations are often conditioned or heightened by the colours we perceive around us . Have you noticed that hospitals and dentists have their walls painted blue? This is because it is a colour that evokes tranquillity.
In this same way, we can integrate our pharmaceutical email list eMail Marketing campaigns with Psychology, since choosing the correct colors in your images and content will help you spark their interest.
For example, the color white gives us a feeling of cleanliness, purity, simplicity. When you think of white, you think of immaculate, of good, of healthy.
On the other hand, black is a color that evokes sophistication and prestige, but it is also often associated with death and some negative and mysterious connotations, of course, everything depending on the context.
The passion and strength of red , the hope and peace of green , the sweetness of pink and the optimism of orange can always be of use to you. Don't miss out on the power of persuasion that colors have.
Social demonstration
Do not doubt it, the fact that people around you perform a specific action, exerts a positive influence on each one of us, and predisposes us to perform the same action .
An example of this is the positive reviews left by users on Amazon , which always motivate other consumers to buy the same products as others.
You can also implement this social proof in your eMail Marketing strategy , just use the following examples:
Integrate testimonials from your clients
Talk about what's great about your brand. A campaign that incorporates true feedback from satisfied customers and includes a picture, name or job title to support their credibility will increase interest in your products or services.
Add success stories
Another way you can get customers interested in your brand is to add customer success stories to your emails.
Social Sharing
Social media is the first place users go to look for information about companies. That is why it is now essential to offer information about your social media in your communications, including buttons so that your content can be shared quickly.
Don't forget to combine your eMail Marketing campaigns with your social media strategy in order to increase the reach of your content.
Acknowledgements
If your brand has received awards, media mentions, or recognition of any kind, do not hesitate to share them in your communications, as this will improve the credibility and status of your brand.
Number of customers
Talk to your followers about the number of downloads you've gotten for your free guides , or about how many users use your products or services, of course, when these numbers are relevant.
In this way, by combining your eMail Marketing campaigns with Psychology you will be able to connect in a much deeper way with your subscribers , and logically it will be more effective. If you still don't know how to strengthen your relationship with your clients through your eMail campaigns, today we will tell you how to combine marketing with Psychology.
Color psychology
Our mood, emotions and sensations are often conditioned or heightened by the colours we perceive around us . Have you noticed that hospitals and dentists have their walls painted blue? This is because it is a colour that evokes tranquillity.
In this same way, we can integrate our pharmaceutical email list eMail Marketing campaigns with Psychology, since choosing the correct colors in your images and content will help you spark their interest.
For example, the color white gives us a feeling of cleanliness, purity, simplicity. When you think of white, you think of immaculate, of good, of healthy.
On the other hand, black is a color that evokes sophistication and prestige, but it is also often associated with death and some negative and mysterious connotations, of course, everything depending on the context.
The passion and strength of red , the hope and peace of green , the sweetness of pink and the optimism of orange can always be of use to you. Don't miss out on the power of persuasion that colors have.
Social demonstration
Do not doubt it, the fact that people around you perform a specific action, exerts a positive influence on each one of us, and predisposes us to perform the same action .
An example of this is the positive reviews left by users on Amazon , which always motivate other consumers to buy the same products as others.
You can also implement this social proof in your eMail Marketing strategy , just use the following examples:
Integrate testimonials from your clients
Talk about what's great about your brand. A campaign that incorporates true feedback from satisfied customers and includes a picture, name or job title to support their credibility will increase interest in your products or services.
Add success stories
Another way you can get customers interested in your brand is to add customer success stories to your emails.
Social Sharing
Social media is the first place users go to look for information about companies. That is why it is now essential to offer information about your social media in your communications, including buttons so that your content can be shared quickly.
Don't forget to combine your eMail Marketing campaigns with your social media strategy in order to increase the reach of your content.
Acknowledgements
If your brand has received awards, media mentions, or recognition of any kind, do not hesitate to share them in your communications, as this will improve the credibility and status of your brand.
Number of customers
Talk to your followers about the number of downloads you've gotten for your free guides , or about how many users use your products or services, of course, when these numbers are relevant.