Beyond sport: Gatorade presents Gatorlit, a rapid rehydration proposal

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Gatorlit was created as a solution to combat dehydration caused by activities such as nights out, daily exhaustion or physical discomfort. This drink reaffirms Gatorade's commitment to hydration on any occasion, beyond the sports field.

Gatorade, the brand recognized for more than 50 years of innovation in sports hydration, introduces an innovative drink: Gatorlit, a launch designed to meet the rehydration needs of everyday life. Formulated with five essential electrolytes: sodium, potassium, calcium, chloride and magnesium, Gatorlit provides rapid rehydration for a variety of activities that go beyond the field of sports.

“We are excited about the launch of Gatorlit, which not only reflects our denmark number screening ongoing commitment to the science of hydration, but also directly responds to people’s daily rehydration needs. (…) We have listened to our consumers and are proud to bring innovations like this , which offer effective solutions for their well-being ,” said Vivian Hoyos, Brand Manager of Gatorade in Peru.

Hydration for all times
After years of research at the Gatorade Sports Science Institute (GSSI) , Gatorlit is presented as an effective solution to combat dehydration caused by activities such as late nights out, heavy meals and daily exhaustion.

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Gatorlit enters the market with an attractive and dynamic insight into the serum category. Under the claim “we can’t solve everything for you, we just get you back on your feet very quickly” , this drink aims to win over the younger public, accompanying them in a wide variety of moments. In this way, this new drink not only marks an expansion in Gatorade’s portfolio, but also reaffirms the brand’s commitment to hydration on any occasion of consumption.