During the DMEXCO digital marketing congress in Europe, the company announced the integration of this technological tool for the creation and analysis of advertising data.
During the DMEXCO digital marketing conference in Europe, Google presented important updates to Performance Max , its automated campaign tool.
Now, we’re introducing a Campaign Builder option to reach nigeria number screening non-searchers using visual storytelling on YouTube and other Search spaces. These campaigns will also allow for customised AI strategies by channel, audience and creative, and offer new optimisation tools, including omnichannel bidding in beta and integration with Display & Video 360 in October.
In addition, Performance Max will allow you to add brand guidelines starting in October to ensure consistency across AI-powered ads, allowing you to define elements such as fonts, colors, and logos. New asset coverage and impression share reports are also being introduced to optimize performance and understand the competitive landscape.
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The conversational experience on the Search Network, available in Spanish, and AI-assisted editing will be expanded to more campaign types, including Search, Demand Generation, Apps and Display . Six additional languages will be added to asset generation.
In terms of measurement, conversion metrics for creative assets and a unified performance view will be introduced to simplify campaign evaluation. These improvements will help measure cost per action ( CPA ) and return on advertising spend ( ROAS ), providing integrated explanations to better understand campaign performance.
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