Moving from step to step
Posted: Tue Jan 07, 2025 4:01 am
Therefore, do not only create a separate landing page in which you call the service 'grip and slip course', but also implement this terminology, all the way to the thank you page and the email confirmation. This way you create multiple separate funnels, while the only thing you are changing is the terminology that feels so familiar to the visitor.
Let information move along
Information can be created, I used to be told by press officers. And what I have learned in recent years is that this is indeed the case. News is created, news is not just throwing information on stage, but should actually be seen as creating added value. Now I am not a journalist and there are undoubtedly thousands of theories about it, the point I want to make is: to attract visitors, you also have to offer them something.
Inspire with content
Is a news or press release interesting, is it thought inside out? Or is it purely something you want to send, without looking at the recipient? Content must inspire. Highlighting different sides of the story, looking for logical combinations, exploring, questioning, or offering remarkable but above all fun insights, ensures that news is interesting. Look at infographics or visual storytelling .
Highlights different sides of the story
It is more interesting to tailor the information to the target group . To take the example a bit too flat (and take the discussion to the extreme): when you attract a visitor who comes from the india phone data Telegraaf site, he will be more interested in the juicy side of your story. If the visitor comes from the Financial Daily, let him land on the selection of the story in which the facts are highlighted and calculated.
Extend this to multiple visitor sources and you have news focused on your target group. Do this especially for your most important sources to generate more conversion. This requires quite a bit. But it is also the power of creating added value. Highlight different sides of the story, so that it is interesting for multiple target groups.
Moving information along in e-commerce environments
You can do this for news sites as well as on retail sites. Take a garden website. The same rake or hoe that you sell, you can adapt to the behavior of the target group. For a visitor who comes from a flower forum, you can highlight the application of the rake on the different soil types much more and show that there are different attachments. The visual that you show is not so much of a rake, but perhaps of the result of the hoeed garden.
Let information move along
Information can be created, I used to be told by press officers. And what I have learned in recent years is that this is indeed the case. News is created, news is not just throwing information on stage, but should actually be seen as creating added value. Now I am not a journalist and there are undoubtedly thousands of theories about it, the point I want to make is: to attract visitors, you also have to offer them something.
Inspire with content
Is a news or press release interesting, is it thought inside out? Or is it purely something you want to send, without looking at the recipient? Content must inspire. Highlighting different sides of the story, looking for logical combinations, exploring, questioning, or offering remarkable but above all fun insights, ensures that news is interesting. Look at infographics or visual storytelling .
Highlights different sides of the story
It is more interesting to tailor the information to the target group . To take the example a bit too flat (and take the discussion to the extreme): when you attract a visitor who comes from the india phone data Telegraaf site, he will be more interested in the juicy side of your story. If the visitor comes from the Financial Daily, let him land on the selection of the story in which the facts are highlighted and calculated.
Extend this to multiple visitor sources and you have news focused on your target group. Do this especially for your most important sources to generate more conversion. This requires quite a bit. But it is also the power of creating added value. Highlight different sides of the story, so that it is interesting for multiple target groups.
Moving information along in e-commerce environments
You can do this for news sites as well as on retail sites. Take a garden website. The same rake or hoe that you sell, you can adapt to the behavior of the target group. For a visitor who comes from a flower forum, you can highlight the application of the rake on the different soil types much more and show that there are different attachments. The visual that you show is not so much of a rake, but perhaps of the result of the hoeed garden.