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Optimize: Keep the best performing ads in your preference list

Posted: Tue Jan 07, 2025 4:07 am
by JoynobAkter
Ad rotation options in Google Ads:

Selecting the right ad rotation option is crucial because it will determine whether your most incredible ads are displayed to the right prospects. Advertising automation is all about showing the right ads to the right audiences at the right time. Therefore, in addition to determining the number of ads per ad group, you also need to think about the optimal rotation method. Let’s take a closer look at your choices:


With this setting, Google Ads will automatically rotate and optimize your ads using its cutting-edge artificial intelligence (AI) to get the most clicks (and conversions if you’re using a Smart Bidding plan). Google chooses and displays the mexico phone number best ads in each auction based on a variety of contextual signals.

Product Attributes
Additionally, your ad impressions and clicks can increase if you have an optimal ad rotation with three or more ads per ad group. Expected performance improves as you serve more ads because Google’s AI has more information to use to refine your ads.

Additionally, try Smart Bidding if you want to customize your keyword bids based on conversion likelihood if increasing conversion rates is your primary goal. Google Ads then selects the ad that’s most likely to drive that conversion.

His working process:
The signals above show which ads are statistically more likely to produce the results you want when additional data becomes available. Ads predicted by Google Ads will generate the most clicks and be bid on more frequently than other ads in the ad group if you use Smart Bidding. Additionally, Google will continue to rotate ads evenly if all ads in the same ad group are performing at comparable levels.