Content Marketing and Brand Awareness: Size and Trends of the Content Market
Posted: Tue Jan 07, 2025 4:20 am
To earn trust, a brand must produce value for the consumer and to produce value it must provide content that is able to satisfy a symbolic need , a desire for education, for example, or for identity recognition, or even entertainment. Here the association Content Marketing and Brand Awareness becomes evident : brand awareness – which is also the consumer's awareness of belonging to the community that gathers around the brand – increases thanks to tactical actions implemented within a coherent content marketing plan.
Content Marketing potentially acts along the entire journey : it disseminates germany whatsapp resource the purchasing path with materials that arouse curiosity, provide answers to explicit or still unexpressed questions and offer insights into the semantic universes to which a brand claims to belong. But Content Marketing can also perform more strictly service functions by enabling direct interaction with the target audience thanks to tools that allow interactivity, storytelling and personalization to be combined in a single content – video or mini-sites .
We have seen how Content Marketing and Brand Awareness go hand in hand, with the former setting the stage for the progressive enrichment of the latter. Statista also confirms this , highlighting in numerous reports how companies of all sizes and in various sectors are turning to content to promote brand awareness , educate the public and generate revenue . Budgets allocated to Content Marketing have in fact grown significantly in the last two years to meet consumer demand and according to the latest forecasts, the “content market” is expected to double its revenues by 2026.
To understand the size of the phenomenon, let's take a look at some numbers (the source is still Statista).
Content Marketing potentially acts along the entire journey : it disseminates germany whatsapp resource the purchasing path with materials that arouse curiosity, provide answers to explicit or still unexpressed questions and offer insights into the semantic universes to which a brand claims to belong. But Content Marketing can also perform more strictly service functions by enabling direct interaction with the target audience thanks to tools that allow interactivity, storytelling and personalization to be combined in a single content – video or mini-sites .
We have seen how Content Marketing and Brand Awareness go hand in hand, with the former setting the stage for the progressive enrichment of the latter. Statista also confirms this , highlighting in numerous reports how companies of all sizes and in various sectors are turning to content to promote brand awareness , educate the public and generate revenue . Budgets allocated to Content Marketing have in fact grown significantly in the last two years to meet consumer demand and according to the latest forecasts, the “content market” is expected to double its revenues by 2026.
To understand the size of the phenomenon, let's take a look at some numbers (the source is still Statista).