This is you: the creator of live webcasts and webinars
Posted: Tue Jan 07, 2025 4:22 am
Traditional funnel makes way for a repetitive cycle
That's why we look at the funnel , where the traditional funnel makes way for a repetitive cycle in which loyal customers keep coming back. Through behavioral targeting, you can influence the behavior of your visitors in a desired direction. Both in the interest of the organization and in that of the user.
r digging deep into my memory, the counter was at zero. Probably yours too. Now, it is not that easy to get to know your target group inside and out, especially if the financial resources are lacking to be able to do large-scale customer research. Yet you cannot do without it. A marketing company without knowledge of their target group is like sailing on waters that have no map.
That's why I want to show you, using a practically true example, how you can get to know your target group like the back of your hand with content marketing. And how you can use that knowledge to improve your products or services and at the same time create the best content you could wish for: content that gives your (potential) customer the feeling that you are the only one who really understands him.
“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.”
Dr. Ralph Nichols
bunchSuppose you have a company that realizes live israel phone data webcasts and webinars for other companies. For a lot of other companies. You provide dozens of online broadcasts per week. A while ago you bravely walked into the content marketing forest, but after a few steps you could no longer see that promising forest for the trees. You need a strategy and content with which you can realize a better conversion, so you ask for my advice.
The customer journey revisited
What offers support in such cases is the customer journey. I wrote about this in my last article : how can you promote conversion with content marketing at each stage in the process of attracting and retaining customers?
However, there is a disadvantage to the customer journey: if you take all the steps at once, you will inevitably get stuck. It has to be done step by step. So my thought was: strategy is making choices, I have to advise a single step. But which step should we focus on first? The first moment that the target group becomes aware of a need? Or the last moment, when the customer evaluates and discusses your services.
That's why we look at the funnel , where the traditional funnel makes way for a repetitive cycle in which loyal customers keep coming back. Through behavioral targeting, you can influence the behavior of your visitors in a desired direction. Both in the interest of the organization and in that of the user.
r digging deep into my memory, the counter was at zero. Probably yours too. Now, it is not that easy to get to know your target group inside and out, especially if the financial resources are lacking to be able to do large-scale customer research. Yet you cannot do without it. A marketing company without knowledge of their target group is like sailing on waters that have no map.
That's why I want to show you, using a practically true example, how you can get to know your target group like the back of your hand with content marketing. And how you can use that knowledge to improve your products or services and at the same time create the best content you could wish for: content that gives your (potential) customer the feeling that you are the only one who really understands him.
“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.”
Dr. Ralph Nichols
bunchSuppose you have a company that realizes live israel phone data webcasts and webinars for other companies. For a lot of other companies. You provide dozens of online broadcasts per week. A while ago you bravely walked into the content marketing forest, but after a few steps you could no longer see that promising forest for the trees. You need a strategy and content with which you can realize a better conversion, so you ask for my advice.
The customer journey revisited
What offers support in such cases is the customer journey. I wrote about this in my last article : how can you promote conversion with content marketing at each stage in the process of attracting and retaining customers?
However, there is a disadvantage to the customer journey: if you take all the steps at once, you will inevitably get stuck. It has to be done step by step. So my thought was: strategy is making choices, I have to advise a single step. But which step should we focus on first? The first moment that the target group becomes aware of a need? Or the last moment, when the customer evaluates and discusses your services.