How to be relevant in a multimedia world
Posted: Tue Jan 07, 2025 4:46 am
Another topic discussed at this roundtable is how to be relevant in a world where there are more and more platforms, new technologies are emerging, consumer habits are changing
José Miguel García-Gasco , from Atresmedia advertising, explained that, now, as a brand, it is important to be everywhere , on all platforms and on all vietnam number screening social networks, since these help a brand become relevant.
In the case of Allianz, Mónica González Peñas indicated that it is not easy to be relevant right now in a world where there are more and more platforms, more channels, more content… «What we are seeing is that perhaps it is no longer so much about hammering, that is, being everywhere every week telling users the same thing. The key is to connect , in how I connect with my target , with my consumer. And when it comes to connecting, you effectively have to connect first with your values, and you also have to be able to decide through which channels you are going to do it », explained Mónica.
José Miguel García-Gasco , from Atresmedia advertising, explained that, now, as a brand, it is important to be everywhere , on all platforms and on all vietnam number screening social networks, since these help a brand become relevant.
In the case of Allianz, Mónica González Peñas indicated that it is not easy to be relevant right now in a world where there are more and more platforms, more channels, more content… «What we are seeing is that perhaps it is no longer so much about hammering, that is, being everywhere every week telling users the same thing. The key is to connect , in how I connect with my target , with my consumer. And when it comes to connecting, you effectively have to connect first with your values, and you also have to be able to decide through which channels you are going to do it », explained Mónica.