Best practices for reducing WhatsApp API costs

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Now that we cleared up what factors influence the amount of money you pay for the WhatsApp Business API, let’s cover the best practices to reduce those costs.

Encourage user-initiated conversations
User-initiated conversations are free within the 24-hour window, so inviting customers to reach out first can help minimize costs. Here are some ways it can help you reduce costs:

Use proactive engagement tactics like email and social media
Add a WhatsApp widget on your website to let users message kenya whatsapp phone number you directly.
Run Click-to-WhatsApp ads to invite customers to start a chat directly from Facebook or Instagram.
Deploy a WhatsApp chatbot to respond as soon as customers reach out.
Focus on message relevance and quality
Keep your messages relevant and to the point. It helps you avoid unnecessary back-and-forth and prevents triggering new, paid interactions. Each message you send should have a clear purpose—address a customer’s need, provide a key update, or share a valuable promotion.

When your messages hit the mark, it also creates a better experience for your customers because it keeps things clear and engaging. Quality over quantity always wins when it comes to messaging!

Training and team education
Make sure your sales and support teams understand the new pricing model, like which messages are free and when charges apply. Encourage them to respond as quickly as possible, within the customer service window to avoid extra charges.

Additionally, you can set up chatbots to handle common queries when certain criteria are met - specific keywords, or at specific times of the day.