Sending automatic messages: WhatsApp Business app vs API
Posted: Tue Jan 07, 2025 5:03 am
Businesses have two main options when it comes to setting up auto-replies: the WhatsApp Business App or the WhatsApp Business API. Both have their strengths and weaknesses, depending on your company’s size and needs. Let’s look at this table of comparison of the two options:
WhatsApp Business app WhatsApp Business API
Type of Business Ideal for small teams with fewer inquiries philippines whatsapp phone number Tailored for medium to large teams handling a high volume of messages
Automation Level Basic auto-replies, welcome messages, and away messages Advanced automation and message handling through integrations like Rasayel
Customization Limited customization options Highly customizable, with options for integrating chatbots and CRMs
Pricing Free to use Paid service
Multiple Agents Can be accessed by Up to 5 devices Supports unlimited agents, allowing teams to collaborate
Response Management Basic message tracking Advanced message management and analytics
The WhatsApp Business app is great for small businesses looking for a simple solution to automate responses and manage customer inquiries. However, as your business grows, you’ll likely need the advanced automation, customization, and team collaboration features available the WhatsApp Business API. With plenty of advanced features that are available with the API, it will make the process of automating messages on WhatsApp much easier.
How to set up WhatsApp auto reply
Let’s discuss how you can set up automated messages on both the Business app and the API. Let’s start with the Business app:
Setting up auto replies on the business app
On the Business app you can start by creating a business account. From your Settings, go to Business tools. There you will find options to create auto-replies such as greeting messages, away messages, and quick replies.
WhatsApp Business app WhatsApp Business API
Type of Business Ideal for small teams with fewer inquiries philippines whatsapp phone number Tailored for medium to large teams handling a high volume of messages
Automation Level Basic auto-replies, welcome messages, and away messages Advanced automation and message handling through integrations like Rasayel
Customization Limited customization options Highly customizable, with options for integrating chatbots and CRMs
Pricing Free to use Paid service
Multiple Agents Can be accessed by Up to 5 devices Supports unlimited agents, allowing teams to collaborate
Response Management Basic message tracking Advanced message management and analytics
The WhatsApp Business app is great for small businesses looking for a simple solution to automate responses and manage customer inquiries. However, as your business grows, you’ll likely need the advanced automation, customization, and team collaboration features available the WhatsApp Business API. With plenty of advanced features that are available with the API, it will make the process of automating messages on WhatsApp much easier.
How to set up WhatsApp auto reply
Let’s discuss how you can set up automated messages on both the Business app and the API. Let’s start with the Business app:
Setting up auto replies on the business app
On the Business app you can start by creating a business account. From your Settings, go to Business tools. There you will find options to create auto-replies such as greeting messages, away messages, and quick replies.