Oves once again that people's interests differ incredibly. Especially on the internet, we are confronted with a wide range of interests. Within the world of the internet, we are confronted with the versatility of target groups, media and devices. It is almost impossible to find your way through it. Curious about how you can continue to see the forest for the trees? Then read on quickly.
Due to the enormous supply and the amount of choices in styles, products, services, studies, courses, work etc. it is difficult to define your target group. Target groups fragment into smaller groups. And with the arrival of the internet, social media , smartphones , tablets and interactive television there are so many extra communication possibilities that it makes it more difficult to find out through which channel your target group can be reached best.
To determine a good strategy, it is important to know your target group. As a marketing consultant, I therefore try to put myself in the shoes of the consumer. For this, I often use role models, such as kazakhstan phone data friends from my own environment. Not only friends are good role models, but also family, colleagues and acquaintances. Even the baker around the corner can make a contribution. And the most important role model: yourself. If you start from yourself and what you find important, you have a good idea of what others want.
My grandmother as a role model
Take my grandmothers for example. Both 90 years old and not in possession of a computer or mobile phone. One of the two now reads books via an e-reader and is already getting the hang of swiping. This target group is therefore hardly accessible via the internet. They prefer the real grandmother skills: knitting and making stuffed eggs.
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