The Potential of Pinterest
Posted: Tue Jan 07, 2025 5:22 am
Foursquare might make a fresh start, but it seems to me that the badge system is too strongly focused on American culture. Similarly: I see QR codes losing out to more subtle (but recognizable) augmented reality applications. But predicting success is like reading tea leaves.
The examples bring the subject matter to life, such as the well-known Facebook case of Obermutten:
I find the application possibilities that Bathoorn shows for Pinterest surprising: boards with videos, events, books, infographics, employees, products and presentations. In Pinterest you can visually bring together a large part of your corporate image. This is still done far too little. Note: most users are still women.
Does using social media pay off?
The guide concludes with a chapter on ROI (Return on Investment) and monitoring. For the latter, the most important tools are mentioned and Hootsuite, Tweetdeck and Socialbro are described in more detail. For the former, Jeanet has a nice quote from Herman Couwenbergh:
“I continue to believe that measuring social media kenya phone data with traditional ROI (where the I stands for monetary investment) falls short. In my opinion, it should be Return of Involvement. Social media efforts are not just about sales.”
Conclusion
Get social in business focuses mainly on guidelines for business goals. I find this book a bit more balanced than Get social! Online networking for beginners , which was intended more for individual use. The positive, enthusiastic way of writing is identical and the great strength of the author. In all its compactness, it is a complete orientation guide that addresses most questions (see my list above) of companies that are still searching.
oth before and after the purchase, different types of 'soft' conversion take place during the customer journey. Conversion that is necessary to achieve the ultimate goal: making the cash register ring. Content marketing is ideally suited to promote that conversion, to entice your target group to take the next step.
The examples bring the subject matter to life, such as the well-known Facebook case of Obermutten:
I find the application possibilities that Bathoorn shows for Pinterest surprising: boards with videos, events, books, infographics, employees, products and presentations. In Pinterest you can visually bring together a large part of your corporate image. This is still done far too little. Note: most users are still women.
Does using social media pay off?
The guide concludes with a chapter on ROI (Return on Investment) and monitoring. For the latter, the most important tools are mentioned and Hootsuite, Tweetdeck and Socialbro are described in more detail. For the former, Jeanet has a nice quote from Herman Couwenbergh:
“I continue to believe that measuring social media kenya phone data with traditional ROI (where the I stands for monetary investment) falls short. In my opinion, it should be Return of Involvement. Social media efforts are not just about sales.”
Conclusion
Get social in business focuses mainly on guidelines for business goals. I find this book a bit more balanced than Get social! Online networking for beginners , which was intended more for individual use. The positive, enthusiastic way of writing is identical and the great strength of the author. In all its compactness, it is a complete orientation guide that addresses most questions (see my list above) of companies that are still searching.
oth before and after the purchase, different types of 'soft' conversion take place during the customer journey. Conversion that is necessary to achieve the ultimate goal: making the cash register ring. Content marketing is ideally suited to promote that conversion, to entice your target group to take the next step.