Tag uniquely to optimize your sitelinks
Posted: Tue Jan 07, 2025 5:30 am
Google Analytics displays the match types as follows: 'e = exact match', 'p = phrase match' and 'b = broad match'. Important: add a '?' if you have no other parameters in the url. If there are other parameters you can use '&'.
An example with parameters
Suppose you want to add the above parameters to the sitelink that refers to the caThe URL with parameters will then look like t
You can then measure the sitelinks with Google Analytics. To do this, go to the 'Traffic sources' report in Google Analytics and select 'Search' under 'Sources' and then 'Paid'.
Traffic sources
Then, in Google Analytics, 'Landing page' can be selected as a secondary dimension.
Traffic sources
Then you can enter that the 'Landing Page' contains the kuwait phone data word 'Origin'. Then the sitelinks will appear there with their performance.
Landing page
By tagging the sitelinks in a clear way with the necessary parameters, you can measure the performance well in Google Analytics. This allows you to measure the performance of each sitelink separately. You can then use these insights to optimize the sitelinks, so that the sitelinks perform as optimally as possible. In this way, your sitelinks in turn make a positive contribution to the CTR of the text ad and the conversions that result from this.
An example with parameters
Suppose you want to add the above parameters to the sitelink that refers to the caThe URL with parameters will then look like t
You can then measure the sitelinks with Google Analytics. To do this, go to the 'Traffic sources' report in Google Analytics and select 'Search' under 'Sources' and then 'Paid'.
Traffic sources
Then, in Google Analytics, 'Landing page' can be selected as a secondary dimension.
Traffic sources
Then you can enter that the 'Landing Page' contains the kuwait phone data word 'Origin'. Then the sitelinks will appear there with their performance.
Landing page
By tagging the sitelinks in a clear way with the necessary parameters, you can measure the performance well in Google Analytics. This allows you to measure the performance of each sitelink separately. You can then use these insights to optimize the sitelinks, so that the sitelinks perform as optimally as possible. In this way, your sitelinks in turn make a positive contribution to the CTR of the text ad and the conversions that result from this.