A new year is beginning and with it comes a host of new SEM trends for 2019 that will be an integral part of the direction of your digital marketing and advertising strategy. That means reaching new audiences, achieving new goals, and adopting new tools to achieve all of your objectives .
A new year can often mean taking new risks, exploring new markets, and targeting new customers. But whatever direction you choose, SEM trends in 2019 are likely to bring plenty of new opportunities.
2019 promises to be a year of sophisticated tools and russia number screening technologies for all your SEM efforts. Here are the SEM trends for 2019 that you should keep in mind when designing your strategy.
Last year saw massive changes at Google, including the name change from AdWords to Google Ads, the new Google Ads experience with its new interface, and the launch of new campaigns and ways to do them, features, improvements, and targeting options.
Meanwhile, Bing Ads launched tons of new features, targeting capabilities, reporting, and other improvements. The biggest change, though, was the arrival of LinkedIn profile targeting.
Amazon, for its part, is starting to position itself as a medium for advertising. More people now begin their product searches on Amazon than on Google. So, what SEM trends in 2019 will be important to keep in mind?
1.- Voice search
Voice search is a technology that is at its peak. Currently, more than 20% of mobile searches on Google are voice searches, while Comscore predicts that more than 50% of all searches will be voice-related by 2020.
It's a trend that shows no signs of stopping in the coming years. What's more, these personal assistants are becoming more sophisticated in their ability to recognize human speech and formulate complex sentences. As consumers become more accustomed to giving commands by voice, organizations are continually updating their advertising and marketing strategies to adapt to a new way of searching the web.
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