Viewability isn’t always guaranteed in connected TV environments – in fact, DV found that more than one in three impressions are made in spaces that can run ads when the TV is off, leaving advertisers concerned about the potential for wasted ad spend.
Current IAB viewability standards for ads on video platforms stipulate that their pixels must be at least 50% viewable for at least 2 seconds; however, DoubleVerify measures whether the ad pixels were 100% on screen . Thus, DV’s viewability measurement shows the brazil number screening total percentage of ads that were viewable, demonstrating the likelihood that an ad will be viewed.
This higher and more rigorous viewability standard that DoubleVerify has set is due to the unique needs of the connected TV environment and the industry's limitations compared to other video platforms.
Samsung TV Plus achieved a viewability rate of 92% , 48% higher than the DV CTV viewability average for April 2023. These results exemplify the high quality and premium advertising solution offered by Samsung in its FAST service.
In Europe, Samsung Ads offers native advertising for Smart TVs in the home screen navigation menu, App Store, Universal Guide and Samsung TV Plus.
- Board index
- All times are UTC
- Delete cookies
- Contact us