Guide to selling more at Christmas with SMS Marketing
Posted: Tue Jan 07, 2025 6:04 am
Selling more at Christmas with SMS Marketing is not an option. It should be an obligation for your business, which needs to extract the best from each channel and apply it to real needs and opportunities.
The benefits of SMS marketing are well known to savvy marketers . And if you haven’t yet, this could be a perfect opportunity to do so. For example, did you know that 90% of messages opened are opened within three minutes of delivery? And that they have a click-through rate of 19% ?
Additionally, SMS API-enabled access means that text messages can south africa number screening be integrated with a CRM . This leverages the accumulated data on each customer to generate personalized campaigns . If they are data-driven, they will be highly effective.
However, even experienced marketers make mistakes when trying to sell more at Christmas with SMS Marketing.
And it is these mistakes that need to be worked on, as there are good practice guides at hand that you can consult. So, now that your digital marketing calendar still gives you some leeway, it is interesting to get an idea of what you should avoid.
How to sell more at Christmas with SMS Marketing without making mistakes
The ideal thing in this case to achieve more sales at Christmas with SMS Marketing is to focus on the data. Only then will you be able to avoid the most common mistakes.
On the one hand, studies show that almost 50% of consumers do their Christmas shopping online. Going one step further, it's worth noting that almost 30% of all Christmas spending is done using mobile technology. This makes the need for companies to make all their content responsive less surprising. But there are still more statistics to look at.
Text messaging has become the most widely used service in the world.
Today's user is addicted to mobile phones.
44% of consumers prefer to receive information about products and services via SMS.
SMS is 8 times more effective in attracting customers.
Ericsson Mobility Report is investigating and 77% of people say they would opt for SMS offers. And 50% would subscribe to personal alerts.
It is a channel that does not generate SPAM.
According to RingCentral data , 80% of professionals use SMS for marketing purposes. That is, there is a high probability of selling more at Christmas with SMS Marketing than with other channels.
You have everything in your favour, you just need to go in the right direction. What should be done to avoid making the most basic mistakes?
1.- The first mistake: Starting too late
SMS marketing mistakes to avoid: Starting late
To sell more at Christmas with SMS Marketing you will have to have managed, studied and created a solid and quality campaign. But when do you start organizing it?
A study by the Daily Mail indicates that 24% of consumers plan to close their Christmas shopping by the end of November. So if you are waiting until December to sell more at Christmas with SMS Marketing, it will be in vain.
And yet, 64% of marketing managers surveyed in the same study point out that the start date of Christmas campaigns has been delayed by two weeks in the last five years.
The benefits of SMS marketing are well known to savvy marketers . And if you haven’t yet, this could be a perfect opportunity to do so. For example, did you know that 90% of messages opened are opened within three minutes of delivery? And that they have a click-through rate of 19% ?
Additionally, SMS API-enabled access means that text messages can south africa number screening be integrated with a CRM . This leverages the accumulated data on each customer to generate personalized campaigns . If they are data-driven, they will be highly effective.
However, even experienced marketers make mistakes when trying to sell more at Christmas with SMS Marketing.
And it is these mistakes that need to be worked on, as there are good practice guides at hand that you can consult. So, now that your digital marketing calendar still gives you some leeway, it is interesting to get an idea of what you should avoid.
How to sell more at Christmas with SMS Marketing without making mistakes
The ideal thing in this case to achieve more sales at Christmas with SMS Marketing is to focus on the data. Only then will you be able to avoid the most common mistakes.
On the one hand, studies show that almost 50% of consumers do their Christmas shopping online. Going one step further, it's worth noting that almost 30% of all Christmas spending is done using mobile technology. This makes the need for companies to make all their content responsive less surprising. But there are still more statistics to look at.
Text messaging has become the most widely used service in the world.
Today's user is addicted to mobile phones.
44% of consumers prefer to receive information about products and services via SMS.
SMS is 8 times more effective in attracting customers.
Ericsson Mobility Report is investigating and 77% of people say they would opt for SMS offers. And 50% would subscribe to personal alerts.
It is a channel that does not generate SPAM.
According to RingCentral data , 80% of professionals use SMS for marketing purposes. That is, there is a high probability of selling more at Christmas with SMS Marketing than with other channels.
You have everything in your favour, you just need to go in the right direction. What should be done to avoid making the most basic mistakes?
1.- The first mistake: Starting too late
SMS marketing mistakes to avoid: Starting late
To sell more at Christmas with SMS Marketing you will have to have managed, studied and created a solid and quality campaign. But when do you start organizing it?
A study by the Daily Mail indicates that 24% of consumers plan to close their Christmas shopping by the end of November. So if you are waiting until December to sell more at Christmas with SMS Marketing, it will be in vain.
And yet, 64% of marketing managers surveyed in the same study point out that the start date of Christmas campaigns has been delayed by two weeks in the last five years.