3 reasons to continue investing in email marketing
Posted: Tue Dec 03, 2024 10:52 am
Do you believe the story that email marketing isn't what it used to be? It may not be the newest medium, but it's far from dead.
A recent study by Zeta Global and The Relevancy Group , focusing primarily on the relationship between eCommerce and email, found that there is much more value to email marketing than in the past.
With more and more consumers on the go, the email inbox becomes a 24/7 showcase. So the study (which was conducted on over a thousand American adults) supports the feeling of trust towards email marketing, and we can basically sum it up as follows:
Post Content
Email marketing is a great way to articulate channels and efforts
It is still preferred as a more direct and intimate medium.
The new generation relies on email
Email marketing is a great way to articulate channels and efforts
The challenge for marketers today is to deliver unique experiences across multiple communication channels . With millions of platforms, networks and applications nursing homes email list out there, email still stands out as an ideal medium for providing an overview of the many options and ways users can access content.
Whether you want to drive your subscribers to interact on your Facebook page, motivate them to download your app or visit your website, a well-designed and structured newsletter or email can give you an overview of all the media that exists around a single concept or platform .
It is still preferred as a more direct and intimate medium.
Being the digital version of our own mailbox, email seems to be something very personal for a large part of the population .
Quick guide to keeping your email databases healthy
Your ideal target audience (the one you can turn into a sales opportunity) will depend on the product, service or solution you are marketing, but for many companies this target is someone who is not necessarily young ; that person probably had email as one of their first means of digital communication , and will continue to trust it as an intimate and personal medium (more than using a social network, for example).
The new generation relies on email
Oddly enough, millennial audiences seem to believe more and more in email and less in social media . This generation has a much higher receptivity to receiving a promotion or advertising campaign via email than through social media efforts or directly from the company's website.
This event can be interpreted in many ways, with different motivations of the millennial user interceding. From the fact that the average millennial user learned and understood social media from birth (and subsequently, it seems somewhat obsolete) to seeing email as a “retro” or “vintage” medium, looking attractive in their eyes.
Remember : The opportunities that email marketing can provide depend directly on the quality and investment in time and money that is being given to this medium. From the segmentation that is given to the distribution lists to the effort and advertising creativity in the message… everything counts.
A recent study by Zeta Global and The Relevancy Group , focusing primarily on the relationship between eCommerce and email, found that there is much more value to email marketing than in the past.
With more and more consumers on the go, the email inbox becomes a 24/7 showcase. So the study (which was conducted on over a thousand American adults) supports the feeling of trust towards email marketing, and we can basically sum it up as follows:
Post Content
Email marketing is a great way to articulate channels and efforts
It is still preferred as a more direct and intimate medium.
The new generation relies on email
Email marketing is a great way to articulate channels and efforts
The challenge for marketers today is to deliver unique experiences across multiple communication channels . With millions of platforms, networks and applications nursing homes email list out there, email still stands out as an ideal medium for providing an overview of the many options and ways users can access content.
Whether you want to drive your subscribers to interact on your Facebook page, motivate them to download your app or visit your website, a well-designed and structured newsletter or email can give you an overview of all the media that exists around a single concept or platform .
It is still preferred as a more direct and intimate medium.
Being the digital version of our own mailbox, email seems to be something very personal for a large part of the population .
Quick guide to keeping your email databases healthy
Your ideal target audience (the one you can turn into a sales opportunity) will depend on the product, service or solution you are marketing, but for many companies this target is someone who is not necessarily young ; that person probably had email as one of their first means of digital communication , and will continue to trust it as an intimate and personal medium (more than using a social network, for example).
The new generation relies on email
Oddly enough, millennial audiences seem to believe more and more in email and less in social media . This generation has a much higher receptivity to receiving a promotion or advertising campaign via email than through social media efforts or directly from the company's website.
This event can be interpreted in many ways, with different motivations of the millennial user interceding. From the fact that the average millennial user learned and understood social media from birth (and subsequently, it seems somewhat obsolete) to seeing email as a “retro” or “vintage” medium, looking attractive in their eyes.
Remember : The opportunities that email marketing can provide depend directly on the quality and investment in time and money that is being given to this medium. From the segmentation that is given to the distribution lists to the effort and advertising creativity in the message… everything counts.