As you know, this is a very lucrative industry with a lot of potential. For example, the fashion and beauty industry is one of the industries with the highest sales rate in several parts of the world:
In Mexico alone , it represents more than 10% of the Manufacturing Gross Domestic Product, according to data from the National Chamber of the Clothing Industry.
On the other hand, in Spain , according to a report by Modaes that collects data from the National Commission for Markets and Competition, it was confirmed that online fashion stores in Spain had a turnover in 2014 that was 18 times higher than in 2009.
In various parts of the world, fashion brands have joined forces with large retailers and department stores in online sales outlets. This is the case with El Corte Inglés in Spain, which is creating exclusive spaces for fashion brands to present their products online.
Another example is Primeriti , a private sales club ( also created by El Corte Inglés ) that, rather than being “an exclusive space”, becomes a segmented marketplace with a dynamic that is very focused on the demanding consumer.
The fashion industry and email marketing, an interesting synergy
With these trends and within the framework of the great leap that is taking place from offline to online in the fashion industry, leading brands must see email marketing as a great area of opportunity , both at the level of traditional and transactional email marketing.
The reasons are , to a certain extent, easy to understand . We are, in principle, talking about an industry that convinces its public primarily through the visual aspect.
The use of excellent newsletters, with a refined and tasteful design, as well as functional mechanics, would guide more than one subscriber to start browsing the online college and universities email list platforms to purchase their next item of clothing.
Online fashion stores are also the perfect field for transactional or service-based email marketing. They meet one of the fundamental requirements of e-commerce: the ' desirability ' of the product.
Therefore, implementing various service emails (from 'abandoned cart' to 'suggest purchases') and linking them to the eCommerce database accordingly is perfect in this case, as this will only encourage users to purchase more and more.
If you work in the fashion industry, you will know all of this ; if not, we invite you to learn about (and even exploit) this interesting mix that is taking place between industry, email marketing and e-commerce.
