The 7 Fundamental KPIs for Email Marketing

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Here are the main ones. 1. Open rate/Opening rate The open rate indicates how many times your email has been opened by subscribers . It is shown as a percentage and is calculated by dividing the opened emails by the sent emails. Open rate = (# of emails opened / # of emails sent) * 100% Why is open rate important? Many marketers say that open rate is the most important metric for email campaigns because it indicates how many people are interested in reading your communications – and learning about your offerings. Others think that it is just a vanity metric because it does not significantly impact the campaign's profits.


One thing is certain: the open rate is a percentage indonesia telegram data that should be monitored because it allows you to understand how many people on your list you reach, to compare different audience segments and to optimize your campaigns – by A/B testing campaign subjects, for example. Wondering what a good email open rate is? To give you a rough idea, the average open rate in Italy is 31.86%. Consider that this value is relative and can depend on several factors: sector, country, type of company, seasonality. Among all the product sectors analyzed, Automotive recorded the highest average opening rate equal to 55.


37% , while Legal Services recorded the lowest rate equal to 22.83% . Here are two useful links to learn more about some statistics on opening rates and all the other main metrics: Average open rate by country (global data) Average open rate divided by sectors (Italian data) 2. CTR (Click-Through Rate) The email CTR indicates how many times the link within the message was clicked . This data is also expressed as a percentage and is calculated by dividing the number of clicks by the number of emails sent successfully. CTR = n. clicks / n.