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However, as every platform has different algorithms that very few people understand, every social media post reaches out to a certain percentage of followers.Have you ever wondered what happens if that social media platform gets decommissioned? If your platform gets shut down, your audience will vanish before you have a chance to do something about it. contacts from social media, it is time to practice the ways to protect your audience.


As a website owner, you must be responsible for their contact yemen email list 88337 contact leads information and data.What is Database Marketing?Database marketing is the process in which you collect, analyze, and organize customer data so that you can communicate with your existing customers efficiently. It refuses to go with the “one size fits all” approach because it believes that people respond better to tailored and customized marketing.collect customer dataImage taken from Strikingly User’s WebsiteBusinesses tend to collect contact details and send direct mail pieces like postcards, brochures, and flyers to current customers before the digital industry evolved to considerable heights.





Although traditional direct marketing can still benefit your business, the benefits of database marketing give you the edge. Digital options give business owners numerous opportunities to reach their target audience.Database marketing collects the following data from customers:NamesAddressesPhone NumbersPurchase HistoryCustomer Support HistoryOnce you collect your customer data, this data is used to develop customized experiences for each customer and store purchasing details about them.Tips to Build a Marketing Database1) Relevant Customer DataYou can only attain the benefits of database marketing by having relevant customer data at your disposal.