The 3 main advantages of double opt-in subscription
Posted: Wed Dec 04, 2024 3:45 am
If you want to create a subscription form, the best option is to use a Double Opt-In form ; it allows you to reap great benefits in the long run, including a higher engagement rate and fewer spam issues.
As we have already explained here , compared to the simple subscription , the double opt-in subscription process requires an additional step to confirm the registration, a small difference that allows you to create a quality contact list .
Let's see what are the 3 main advantages of using the double opt-in subscription .
1 – Better interaction (engagement) and more conversions
Typically, mailing lists generated from double opt-in finance and banking email list subscriptions are smaller than those generated from single opt-in subscriptions, however the quality of contacts from double opt-in subscriptions is higher , so they generate higher conversions. Why is this?
It's very simple: subscribers confirming twice to receive your newsletters means that they are really interested, so they will follow your email campaigns with more interest, pay more attention to your promotions and will be easier to retain.
When contacts become more engaged in your email marketing campaigns, the results show:
Above average interaction,
Higher number of openings,
More clicks and conversions.
2 – Higher delivery rate and fewer bounces
Bounce rate is one of the metrics you should pay the most attention to : if it is too high, it can have negative effects on your reputation, compromising your deliverability or ability to send emails.
Double opt-in subscription also helps you in this case: it allows you to obtain a list of contacts that are truly verified, in order to minimize the bounce rate and increase the number of emails delivered.
3 – Better delivery rate and fewer bounces
Spam or abuse reports are a serious threat to your IP address' reputation, fortunately the double opt-in subscription can help you with this problem as well.
If you have subscribed your contacts using this method, it means that you have received double opt- in from them to send them emails, so the recipients have approved receiving your emails.
A well-informed contact will hardly decide to report your emails as spam.
Thanks to the double opt-in subscription method, it is possible to track and record every detail of the subscriptions , which also allows you to prove that you do not send spam and do not commit abuses in your mailings, if necessary.
With Emailchef, double opt-in is easier
Want to take advantage of the benefits of double opt-in? Try Emailchef ! Our email marketing platform that allows you to create customizable signup forms , and you can choose between using a Double Opt-in or Single Opt-in form.
Start building a contact list safely with the help of Emailchef.
As we have already explained here , compared to the simple subscription , the double opt-in subscription process requires an additional step to confirm the registration, a small difference that allows you to create a quality contact list .
Let's see what are the 3 main advantages of using the double opt-in subscription .
1 – Better interaction (engagement) and more conversions
Typically, mailing lists generated from double opt-in finance and banking email list subscriptions are smaller than those generated from single opt-in subscriptions, however the quality of contacts from double opt-in subscriptions is higher , so they generate higher conversions. Why is this?
It's very simple: subscribers confirming twice to receive your newsletters means that they are really interested, so they will follow your email campaigns with more interest, pay more attention to your promotions and will be easier to retain.
When contacts become more engaged in your email marketing campaigns, the results show:
Above average interaction,
Higher number of openings,
More clicks and conversions.
2 – Higher delivery rate and fewer bounces
Bounce rate is one of the metrics you should pay the most attention to : if it is too high, it can have negative effects on your reputation, compromising your deliverability or ability to send emails.
Double opt-in subscription also helps you in this case: it allows you to obtain a list of contacts that are truly verified, in order to minimize the bounce rate and increase the number of emails delivered.
3 – Better delivery rate and fewer bounces
Spam or abuse reports are a serious threat to your IP address' reputation, fortunately the double opt-in subscription can help you with this problem as well.
If you have subscribed your contacts using this method, it means that you have received double opt- in from them to send them emails, so the recipients have approved receiving your emails.
A well-informed contact will hardly decide to report your emails as spam.
Thanks to the double opt-in subscription method, it is possible to track and record every detail of the subscriptions , which also allows you to prove that you do not send spam and do not commit abuses in your mailings, if necessary.
With Emailchef, double opt-in is easier
Want to take advantage of the benefits of double opt-in? Try Emailchef ! Our email marketing platform that allows you to create customizable signup forms , and you can choose between using a Double Opt-in or Single Opt-in form.
Start building a contact list safely with the help of Emailchef.