The next key performance indicator to look at is the leads

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This may seem obvious, but it’s a very important metric to the overall health of your business. Keeping track of your leads over time will allow you to see patterns in performance and give guidance on what your visitors find the most valuable.

Qualified Leads
Unfortunately, not all of your leads will be a list of usa cell phone numbers perfect fit for a B2B business. That’s why the next key performance indicator is qualified leads. Knowing which leads are qualified helps shed light on how effective your website and content is at bringing in leads that are a fit for your business.

Within the field of qualified leads lives our marketing qualified leads (MQLs), and sales qualified leads(SQLs). Both are essential to keep track of so that you can see where the gaps in your funnel might be.

Opportunities
Next comes the metric that represents your “opportunities” or the people who are interested and a fit for your business. The most important thing to know when it comes to opportunities is how many of them became customers. This (along with other less measurable things) will help to hone your sales process.

Content Marketing KPIs
Published Marketing Content
Published marketing content is the number of actual content pieces you publish in a certain time period.

With this KPI, it’s important to remember that more isn’t always better. The purpose of this KPI isn’t to help you create as much content as possible. There’s no magic number of content you need to create to be successful. This KPI simply tracks whether or not you’re reaching your goals for how much content you set out to publish. Whether that’s a little or a lot will depend on your strategy.