Map your customer journey
Posted: Thu Jan 23, 2025 8:55 am
Certain types of content only work best at certain points in the customer journey. A product troubleshooting video won’t be as appealing to a potential customer in the awareness phase as it would to someone who has already purchased the product. Recognizing that it’s influential, however, can help in the content marketing planning phase.
marketing content
This list by Boston Interactive shows the different types of content that fit into a customer’s buying phase. Always remember that the customer journey doesn’t end with a purchase. Past the point of purchase, there’s still retention and onboarding that require marketing content as well.
marketing content
Bright Vessel has their own illustrated version of a list of kuwait cell phone numbers customer journey map, showing where each department plays a role. This exercise allows you to reflect on each customer touch point .
Mapping this out for your brand will help you understand where your content can perform best. As you move down the map, your content can be further refined and tailored to reflect your audience and their journey status.
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marketing content
This list by Boston Interactive shows the different types of content that fit into a customer’s buying phase. Always remember that the customer journey doesn’t end with a purchase. Past the point of purchase, there’s still retention and onboarding that require marketing content as well.
marketing content
Bright Vessel has their own illustrated version of a list of kuwait cell phone numbers customer journey map, showing where each department plays a role. This exercise allows you to reflect on each customer touch point .
Mapping this out for your brand will help you understand where your content can perform best. As you move down the map, your content can be further refined and tailored to reflect your audience and their journey status.
How Content Marketing Makes Your Online Business “Visible” in Search Engines
If you have a small audience, you may be hesitant to blog because you feel like no one will read it. Don't give up. Stopping blogging will only keep your audience small.
Blogging, even if you’re just writing about trivial things, can help you a lot with SEO. Especially if you’re creating content that people want to read.