B2B social marketing tools to consider
Of course, there are may reasons why, but one of the azerbaijan cell phone database biggest was that there were very few social media solutions designed specifically for B2B marketers. Well, guess what? That’s finally starting to change.
We recently chatted with the founders of Oktopost and B2B Content Engine to get their take on B2B social marketing and to check out their solutions. Here’s a summary of what we learned from our conversations and brief demos.
Oktopost: Social Media for Business
Daniel Kushner (and his other founders) built Oktopost to make it easy to launch and manage social marketing campaigns, with the goal of driving website traffic and generating leads. From the demo he gave us, it sure looks like he’s achieved his objective!
In addition to providing intuitive social media publishing capabilities, Oktopost takes on three major pain points that have stymied B2B marketers trying to execute social campaigns:
Bulk Message Upload
One of the major benefits of social campaigns is the ability to quickly test out lots of audience and message combinations to determine what works. The major drawback has been the hours of copy and paste required to get your carefully crafted, reviewed, and approved campaign messages into your social publishing tool. Oktopost supports bulk uploading your messages, including the landing page link, then makes the messages available to be published to Facebook, Twitter, or LinkedIn. Saved messages are also available to other team members on Oktopost, making this a superb way to scale social engagement while keeping your team on message.