In Japan there has been a campaign titled
“Muji to go”, which merged ANA Airlines and the Muji store. Shoppers were encouraged to use the stores to 3D scan themselves, and a winner was sent to an unexpected location along with their 3D model.In another industry, brunei telemarketing database Volkswagen promoted a car designing campaign which remembers of the public could enter. The eventual winner had their concept made into an actual Volkswagen Polo.
2. The Film Industry
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In late 2013, as part of the marketing
campaign for The Hobbit: Desolation of Smaug, film studio Warner Bros. decided to offer 3D printing blueprints. Anyone downloading the free content was allowed the chance to print off a 3D Key to Erebor. For die hard fans, it certainly offered tremendous appeal. Other films, such as Ender’s Game, offered a similar scheme. As 3D printing technology progresses and becomes affordable for the public, this is likely to become an aspect to the majority of film launches.
Danni Murray, of Warner Bros. UK, stated, “We asked Microsoft to come up with a solution that challenged the previous conventions around what was possible with its display offering and we’re confident this interactive campaign will excite and engage fans as they journey into the second film.” The possibilities for fan interaction are tremendous for canny creative minds – with so much individualistic marketing potential available, few studios are likely to skip on the option
The Music Industry
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At the Consumer Electronics Show in January 2014, rapper Will.iam (a great supporter of progressive technology) indicated his desire to have customized 3D printing at concerts. With this option, fans could take “memorable moments” away from each show – an individualistic flair missing in much of concert merchandise. Presumably this would be a memorable moment of a musician’s performance, although there would be the potential for a stylised fan options with 3D models of concert goers at a certain invent. It’s certainly an intriguing option, and one which would work particularly well at festivals such as Coachella and Glastonbury.
Video Games
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Joaquin Baldwin, a Walt Disney Animation Studios employee, used the technology to great effect. The Final Fantasy series is greatly revered in the gaming community, arguably no more so than the 1997 VII instalment. In 2013 he perfectly recreated the iconi