In the period in which most of the activities in Italy are stopped due to the lockdown caused by the Covid-19 health emergency, the world of eCommerce is confirmed as strategic: this is also revealed by the data of the Netcomm research, presented at the opening of the Netcomm Forum Live event held on 6/7 list of antigua and barbuda consumer email May. From the beginning of 2020 to today, there have been over 2 million new Italian consumers online, 1.3 million of which, according to Netcomm, are attributable to the spread of the health emergency, an absolutely significant increase if we consider that in the same period of 2019 the increase had been 700,000 more online consumers. Consumption habits are changing, the potential of digital is being rediscovered even in everyday life, but which are the sectors that are driving the growth of the online market?
Blendee Active Monitoring eCommerce Observatory: Online Sales and Most Relevant Product Sectors During the Lockdown
To provide us with a clearer picture of the sectors that are driving growth in the eCommerce sector, the data collected by Blendee's Active Monitoring Observatory , which, continuing the analysis inaugurated last March, extends the reference time frame to the entire lockdown period, thus completing the data collected in the initial period of the pandemic.
ecommerce active monitoring - lockdown - food and grocery sector
From Blendee data , concerning marketing automation activities during the lockdown period (9 March - 3 May 2020), significant growth is confirmed in the food and grocery sector . Turnover marks +204% compared to the previous period with a number of orders reaching +129% compared to the period January-March 2020. Turnover and number of orders are growing, as are eCommerce performances in terms of page views ( +92% ), views ( +1272% ) and clicks ( +1114% ) of suggested products . If growth for the food and grocery sector is particularly significant in comparison with the previous period, it is even more so if the comparison is moved to the same period of the previous year, where, for example, turnover is recorded at +600% . In this case, the driving force is not only the nature of the products sold, which are essential, but also the valuable after-sales services such as home delivery and click & collect (i.e. the possibility of purchasing online and picking up at the point of sale) which are confirmed, without a shadow of a doubt, as an important added value in the era of social distancing.
