The risk of ‘paralysis by analysis’ far outweighs
the small risk of mediocre content. If you overthink it you’ll find countless reasons to put it off, antigua and barbuda telemarketing database research it a bit more, wait until you upgrade the camera, search for a microphone or even wait until the light is Ken Burns perfect.
If you wouldn’t waste a prospects time chatting in person – you won’t here. Be as helpful and friendly to the camera as the prospect sitting in front of you.
And make sure you actually get it done!
And whatever you do, don’t overproduce
Skip the lame corporate overview video. Nobody cares. (Just like they don’t care about your listing of factory machinery, year you moved into your current building or what local civic organization your CEO has chaired!)
Use a digital video camera, a digital SLR or even
your iPhone or iPad. Make sure you have a good microphone and some decent lighting. (The folks at Wistia have lots of great resources on technical tips and tricks here.) And capture several takes until it flows conversationally.
Slice it and dice it a bit, add some music, maybe toss in a couple titles and images, and if you want to hit it out of the park, drop in a Call to Action at the end.
And then get it up on YouTube, embed it on your site and share it!
This is about points 1-4 above. You’re not auditioning to be a 60 Minutes producer. You’re trying to have a conversation with lots of people about how your product can help solve a problem they have or improve their situation. Authenticity is far more powerful that super slick production. Authentic brief video is something you can crate prolifically