In the frenzy to increase the number of subscribers to our portal, we often forget that even if a user is "anonymous" they can still provide us with a lot of information. Information that we can then reuse to improve their experience on our site and therefore lead them to register.
Focusing on gathering information from customers is a particularly interesting activity for three reasons:
allows us to enrich our personal data;
it is an activity with an extremely limited cost;
The results allow us to create ever better personalizations to engage our users.
Steps Forms: What are they?
Steps Forms are a type of list of argentina consumer email form where we ask a series of questions to the customer not in a single window but in multiple steps.
The advantages of this type of form are essentially two:
creating more eye-catching graphics;
greater usability by the customer.
But is the dropout rate increasing?
This is a legitimate question. But here Blendee comes to our aid: while with classic “wizards” you only record the answers at the end of all the steps, Blendee automatically records the answers provided at each advancement in the “wizard”. This has the enormous advantage of knowing the answers even of those who do not complete all the proposed steps.
How do I use the data collected?
The data we collect from the forms has a particular value because the customers themselves provide it. This allows us to work on truly concrete data and not on suppositions. Once the data has been collected, we can proceed to create different segments based on the answers provided by the customers. We can then create extremely personalized experiences on each of these segments, both at the recommendation and email marketing level .
In Blendee the results are clearly displayed and it will then be possible to view the answers for each individual user (including anonymous ones).
