What to pay attention to when creating a b2b ecommerce platform
Posted: Thu Jan 30, 2025 4:38 am
Modern platforms in fact provide tools dedicated to the best presentation of the product according to the guidelines of visual merchandising, up and cross-selling functions and excellent navigability of the catalog sections and purchasing flows.
Key Points of a Good B2B Sales Platform
So what are the really crucial aspects in the development of a shop platform for the usefulness of self employed database business market? Above all, which ones – if unresolved – lead to devaluing the work on several fronts?
We must pay attention to:
Content
Data Analysis
Personalization
A good B2B eCommerce works on market segments and targets : this means that in terms of content it creates and distributes personalised content designed for different types of customers and for different market "segments".
Consequently, the data it returns to you is in turn measured on the basis of these distinctions, suggesting ways and changes to optimize the offer and communication towards the various customers.
A complete B2B eCommerce platform provides you with various tools to operate in this direction:
A CMS to manage and publish updated content via web, mobile and social media.
Identify different types of visitors and customize offers and messages accordingly
Track visits and behaviors in the use of the pages and features made available.
Create cross-selling tools, leveraging collected browsing information to promote the purchase of additional products and services.
Key Points of a Good B2B Sales Platform
So what are the really crucial aspects in the development of a shop platform for the usefulness of self employed database business market? Above all, which ones – if unresolved – lead to devaluing the work on several fronts?
We must pay attention to:
Content
Data Analysis
Personalization
A good B2B eCommerce works on market segments and targets : this means that in terms of content it creates and distributes personalised content designed for different types of customers and for different market "segments".
Consequently, the data it returns to you is in turn measured on the basis of these distinctions, suggesting ways and changes to optimize the offer and communication towards the various customers.
A complete B2B eCommerce platform provides you with various tools to operate in this direction:
A CMS to manage and publish updated content via web, mobile and social media.
Identify different types of visitors and customize offers and messages accordingly
Track visits and behaviors in the use of the pages and features made available.
Create cross-selling tools, leveraging collected browsing information to promote the purchase of additional products and services.