Understand current customer trends

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For more information on the differences between CRM and SFA, please see the following article: Difference between FSFA and CRM systems: Which do you need for your customer management? The difference between SFA and CRM systems: Which do you need for your customer management? The difference between CRM (customer relationship management) systems and MA (marketing automation) tools CRM is a system for approaching existing customers and cultivating them into loyal customers. " MA (Marketing Automation) Tools " are used to increase the purchasing motivation of potential customers.


As the main purpose of these tools is to automate bulgaria telegram database marketing activities, they are recommended when marketing measures have already been systematized to a certain extent. CRM is characterized by its ability to approach customers who have already purchased the company's products and strengthen relationships, but if you have customer data, you can also approach potential customers in addition to existing customers. It is also suitable for use when you are first setting up a marketing organization or strengthening your digital marketing.


Check the differences between CRM, SFA, and MA in the materials Check the differences between CRM, SFA, and MA in the materials We will introduce the features and main functions of each SFA, CRM, and MA tool, and explain the key points to consider when selecting a tool based on what you want to do. Download the document [Related article] 10 CRM success stories! Introducing the challenges companies face, specific measures, and results Benefits of Introducing a CRM System Benefits of Introducing a CRM System Introducing a CRM system provides the following six benefits: Customer information can be managed centrally Improve the efficiency of company-wide information sharing Easier to cultivate loyal customers No need to own your own server It becomes easier to prevent sales activities from becoming dependent on individual people.