In other words we are programmed to approach today’s challenges
Posted: Thu Sep 25, 2025 11:53 am
using tactics that are no longer suited to the environment. We’re trying to play it safe….and safe no longer is. Maybe it’s comfortable, but they say that the final moments of life while drowning or freezing are oddly peaceful and comfortable as well.
“As the power and impact of the industrial
age peak and inevitably shrink, safe isn’t helpful. We can be as safe as possible and it’s not going to generate growth, it’s not going to take advantage of the myriad connections we can now make, mozambique cell phone database and it’s certainly not going to benefit you.” Seth Godin, The Icarus Deception
And that impacts our growth how?
OK – nothing remarkable thus far. We all know the world has changed.But that’s precisely the problem. The world has changed and you know it. It has changed for your company; for your customers, and for their customers. And what has evolved in your business development to substantively embrace those changes?
business development for manufacturers
a leap of faith with visionNOTHING. Seriously. A little fiddling with SEO here or a press release there isn’t going to do it. Neither will a new rep or a tradeshow in Canada. Your casting about within your comfort zone to find solutions to challenges that have moved well ahead of your comfort. In other words you’re banging away with your hammer – but the business development challenges you face today are no longer nails.
The techniques with which
you are comfortable aren’t going to create growth. Period. It’s trite…but true. You will have to take a leap of faith – with eyes open and vision forward.
Until you do, you’ll bear the stress of looming covenants and trepidation about your impending liquidity event. But once you adjust your business development approach, growth will become natural and engaging.
“The safety zone has changed,
but your comfort zone has not. Those places that felt safe—the corner office, the famous college, the secure job—aren’t. You’re holding back, betting on a return to normal, but in the new normal, your resistance to change is no longer helpful.” Seth Godin, The Icarus Deception
“As the power and impact of the industrial
age peak and inevitably shrink, safe isn’t helpful. We can be as safe as possible and it’s not going to generate growth, it’s not going to take advantage of the myriad connections we can now make, mozambique cell phone database and it’s certainly not going to benefit you.” Seth Godin, The Icarus Deception
And that impacts our growth how?
OK – nothing remarkable thus far. We all know the world has changed.But that’s precisely the problem. The world has changed and you know it. It has changed for your company; for your customers, and for their customers. And what has evolved in your business development to substantively embrace those changes?
business development for manufacturers
a leap of faith with visionNOTHING. Seriously. A little fiddling with SEO here or a press release there isn’t going to do it. Neither will a new rep or a tradeshow in Canada. Your casting about within your comfort zone to find solutions to challenges that have moved well ahead of your comfort. In other words you’re banging away with your hammer – but the business development challenges you face today are no longer nails.
The techniques with which
you are comfortable aren’t going to create growth. Period. It’s trite…but true. You will have to take a leap of faith – with eyes open and vision forward.
Until you do, you’ll bear the stress of looming covenants and trepidation about your impending liquidity event. But once you adjust your business development approach, growth will become natural and engaging.
“The safety zone has changed,
but your comfort zone has not. Those places that felt safe—the corner office, the famous college, the secure job—aren’t. You’re holding back, betting on a return to normal, but in the new normal, your resistance to change is no longer helpful.” Seth Godin, The Icarus Deception