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In particular, smartphones can display text separately from the subject line, which is more effective than PCs, where the subject line and preheader are combined. This is why preheaders are said to be effective on smartphones. Customer Utilization WILLER Inc. WILLER Inc. sends HTML emails to its email newsletter subscribers. Preheaders were originally used in HTML emails, but now, by using the preheader function built into Synergy! to insert customer information from the database into the preheader (embedded command), it has an effect on open rates and click rates.


Comments from the person in charge We were cayman islands telegram database concerned that the open rate and click rate would go down because the number of deliveries had increased significantly by 1.4 times. As a result of delivering preheaders using embedded commands, the open rate increased by 106% and the click rate remained the same for sales emails with little change in content. It has also been helpful that Synergy! makes it easy to set up preheaders by entering embedded commands in the delivery management screen, whereas previously they were embedded in the HTML source.


Our use We also use preheaders to complete subject lines. Bring forward the secondary and tertiary keywords that were unavoidably pushed to the back of the subject line The length should be within 35 to 40 characters, just like the subject line, and keywords and main points should be placed as early as possible. We have written this with care. When we didn't prepare text for the preheader, the preview section displayed the words "If the image doesn't appear, please click here" at the beginning of the HTML email.