Marketing is like a living organism, always evolving and adapting. So as marketers, we need to stay up to date with best

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Marketing is like a living organism, always evolving and adapting. So as marketers, we need to stay up to date with best practices and trends. To help you do that, here are 5 key insights from the latest State of Marketing Report .

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. Over 1,460 B2B and B2C marketers around the world participated in the survey to help uncover the biggest trends for 2024.

Let’s take a look at how artificial intelligence (AI) is transforming the market and provide you with the insights you need to win over your audience in this new era of marketing. You probably already know that AI is a major driver of this change, pushing the boundaries of what’s possible.

In fact, the State of Marketing Report 2024 revealed that over 60% of marketers plan to increase their investment in AI for content creation and personalization. That’s because AI is about to become a marketer’s best friend.

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As Giuseppe Caltabiano, VP of Marketing at Rock Content, says: “AI is going beyond being just a tool, becoming the basis of innovative and effective marketing strategies.”

Ready to discover the top marketing trends for 2024, from AI to a cookie-free world? Read on to discover the key insights from the State of Marketing Report!

Tip: If you want to check out the full report and all the trends, you can download it for free here .

1. The AI ​​revolution
Artificial intelligence is now every marketer's best friend, powering content creation and personalization like never before.

As Rob Giglio, CCO of HubSpot, rightly states: “Marketing has changed more in the last 3 years than it has in the last 50. We’re no longer just collecting information — success now means acting intelligently. We’ve moved from the Information Age to the Intelligence Age .”

This shift is clear when we look at how marketers are using AI in tunisia whatsapp list a variety of ways, from chatbots that provide fast customer service to AI-powered analytics that provide deep insights into consumer behavior.


Source: State of Marketing Report 2024
But of course, the AI ​​revolution is not all sunshine and roses. Concerns about data privacy, the complexity of AI systems, and the need for skilled professionals to handle these tools are just some of the obstacles faced by those working in the marketing field.

But the pros far outweigh the cons. AI opens new doors to creativity, efficiency, and personalized marketing, making it an indispensable tool for marketers looking to stay on top of a competitive market.

At Rock Content, we embrace the AI ​​revolution by combining our AI tools with our human talent . By combining these capabilities, we continually adapt our strategies to harness the power of AI. Our AI-powered solutions are carefully crafted to help marketers create high-quality, engaging content that resonates with their audiences. This ensures that our clients stay ahead of the curve when it comes to marketing innovation.

2. Total focus on video
Video content has become essential in marketing strategies. The State of Marketing Report 2024 shows that 86% of marketers consider video to be essential , proving its important role in the market.

From engaging product demos to captivating storytelling, video content is a great way to connect with your audience and get your message across.

Platforms like TikTok and Instagram Reels have further elevated the importance of video. They’ve changed the way brands connect with their audiences by offering fun and dynamic ways to share content.


At Rock Content, we published a comprehensive article on Google's latest core update and quickly adapted the content for videos on Instagram and TikTok .
That’s why 75% of marketers are gearing up to include short videos in their strategies. They know that these platforms are great for capturing attention and influencing their audience.

For videos to work in your strategy, follow these steps:
Know your audience: Find out what your audience likes and create videos that interest them.
Use social media: Use platforms like TikTok and Instagram Reels to showcase your brand’s personality to more people.
Aim for quality: Invest in quality production to ensure your videos stand out.
Get found: Use relevant keywords and hashtags to increase the visibility of your videos and drive traffic to your website.
Keep an eye on it: Monitor the performance of your videos and use what you learn to improve your next ones.
Aja Frost, Global Director of Growth at HubSpot, highlights the importance of social listening in creating great video content: “Use social listening tools to understand what questions your prospects and customers are asking, and work with your social media team to create content that answers them, or even allows your brand advocates to respond.”

By connecting with your audience and answering their questions, you can create videos that not only capture attention, but also add value and build trust.

At Rock Content, we understand the vital role of video in modern marketing. That’s why we’re always exploring ways to incorporate video into our strategies. At the same time, we stay up to date with the latest trends, leveraging the power of video-centric platforms to help our clients achieve their marketing goals and connect with their audiences in meaningful ways