Classification and types of traffic
Posted: Sun Feb 02, 2025 7:02 am
Traffic source
Traffic in internet marketing can be classified by various features depending on which aspects are important for analysis and optimization. Here are some of the main features of traffic classification:
A traffic source is the channel from which visitors come to a website.
Organic traffic : visitors who came argentina email list to the site through search engines (Google, Yandex, Bing).
Direct traffic : visitors who manually entered the site URL into the address bar.
Referral traffic : visitors who come from other websites through links.
Social traffic : visitors coming from social networks (Facebook, Twitter, Vkontakte and Odnoklassniki).
Paid traffic : visitors who come through paid advertising campaigns.
Traffic type - determines the user's intention or intent:
Information traffic: visitors looking for information, answers to questions.
Transactional traffic: visitors interested in making purchases or taking actions (such as downloading files).
Navigational traffic: visitors who come to a site knowing they are looking for a specific resource.
Traffic quality - determines how well the traffic matches the business goals of the site and the target audience of the website:
High-quality traffic: visitors who are more likely to convert and match your target audience.
Low-quality traffic: visitors who are of little interest in achieving conversions.
Geographical distribution :
Local traffic: visitors from a specific region or city.
International traffic: visitors from different countries.
Behavior on the site :
Visitors who return to the site multiple times.
New visitors: first visit to the site.
Traffic classification helps you analyze and understand more accurately where your visitors come from, which sources are more effective in achieving your goals, and which aspects of your site require improvement. This allows you to more effectively customize your marketing strategies and improve your user experience.
Traffic in internet marketing can be classified by various features depending on which aspects are important for analysis and optimization. Here are some of the main features of traffic classification:
A traffic source is the channel from which visitors come to a website.
Organic traffic : visitors who came argentina email list to the site through search engines (Google, Yandex, Bing).
Direct traffic : visitors who manually entered the site URL into the address bar.
Referral traffic : visitors who come from other websites through links.
Social traffic : visitors coming from social networks (Facebook, Twitter, Vkontakte and Odnoklassniki).
Paid traffic : visitors who come through paid advertising campaigns.
Traffic type - determines the user's intention or intent:
Information traffic: visitors looking for information, answers to questions.
Transactional traffic: visitors interested in making purchases or taking actions (such as downloading files).
Navigational traffic: visitors who come to a site knowing they are looking for a specific resource.
Traffic quality - determines how well the traffic matches the business goals of the site and the target audience of the website:
High-quality traffic: visitors who are more likely to convert and match your target audience.
Low-quality traffic: visitors who are of little interest in achieving conversions.
Geographical distribution :
Local traffic: visitors from a specific region or city.
International traffic: visitors from different countries.
Behavior on the site :
Visitors who return to the site multiple times.
New visitors: first visit to the site.
Traffic classification helps you analyze and understand more accurately where your visitors come from, which sources are more effective in achieving your goals, and which aspects of your site require improvement. This allows you to more effectively customize your marketing strategies and improve your user experience.