Here are a few reasons marketing needs to get the jump on this
Posted: Thu Sep 25, 2025 3:24 pm
58% of buyers say they spend more time researching
53% rely more on peer recommendations
34% say purchases were initially unbudgeted
65% said the winning vendor’s content had a significant impact
Non-executives view more content than executives
B2B marketers are very concerned
about reaching decision makers. This is primarily because this ghana telemarketing database is who salespeople want to speak with. But we need to start thinking about consensus. For without it, we have no deal.
If your marketing
content is focused on engaging the decision maker and/or economic buyer, what about the other 3 – 7 (or more) people who can argue against the decision and stop it cold?
What are we doing to convince them that making the decision is the best answer to their problem, issue or achieving their objective?
Context and Conversations
One-size-fits-all content won’t get this done. The context, care abouts and decision criteria are different for every influencer involved. In order to promote consensus, marketers need to figure out what the “overlay” conversations are amongst the stakeholders and provide ideas and insights that can be used to aid in their discussions about solving the problem. The key here is that you want them to use your ideas.
By addressing the context of each of them,
we can help them to understand the opportunity that exists for them, specifically, as well as how these all culminate to be the best way to solve the problem for the company as a whole.
53% rely more on peer recommendations
34% say purchases were initially unbudgeted
65% said the winning vendor’s content had a significant impact
Non-executives view more content than executives
B2B marketers are very concerned
about reaching decision makers. This is primarily because this ghana telemarketing database is who salespeople want to speak with. But we need to start thinking about consensus. For without it, we have no deal.
If your marketing
content is focused on engaging the decision maker and/or economic buyer, what about the other 3 – 7 (or more) people who can argue against the decision and stop it cold?
What are we doing to convince them that making the decision is the best answer to their problem, issue or achieving their objective?
Context and Conversations
One-size-fits-all content won’t get this done. The context, care abouts and decision criteria are different for every influencer involved. In order to promote consensus, marketers need to figure out what the “overlay” conversations are amongst the stakeholders and provide ideas and insights that can be used to aid in their discussions about solving the problem. The key here is that you want them to use your ideas.
By addressing the context of each of them,
we can help them to understand the opportunity that exists for them, specifically, as well as how these all culminate to be the best way to solve the problem for the company as a whole.