In a perfect world,
digital marketers are using a content calendar to plan upcoming content. Developing a content calendar provides content marketers with the security of knowing they will have a steady flow of new content. The following tips will help cote d?ivoire (ivory coast) cell phone database B2B marketers brainstorm new content ideas that appeal to the brand’s target market. This content can be re-purposed as great content for your company’s social media marketing campaign.
Develop a branded guide or tutorial.
Leverage the expertise you have in your industry by developing an eBook that helps professionals in your industry learn something new. Make sure your logo is included in the header on every page of the eBook. Take this one step further and develop a video (approximately 2 minutes in length) that provides valuable and informative information to professionals in your industry. Make sure you add your company’s logo and website address to the video.
Interview an industry professional.
Identify experts in your industry who can speak intelligently about some common problems that your company’s product or service can help alleviate. Develop an “Expert Interview” series and post these interviews on your blog. Consider developing podcast interviews or video interviews instead of (or, in addition to) text-based blog posts.
Re-purpose the most informative comments you have on your blog posts or social networks.
Turn your most popular and informative comments into pictures that you can then highlight on your blog or social networks. A quick and easy way to do this is to use a service like Quozio or Recite.
Remember the power of webinars.
Hosting webinars that address common problems in your industry is a great way to position your brand as go-to resource. Identify experts in your field who can participate in a roundtable discussion that addresses a specific industry problem. Once you have identified your experts and they’ve agreed to participate in the webinar, ask those experts to blog about the upcoming webinar and post the webinar on their social networks. Make sure you have people sign up for the webinar so you can capture highly targeted leads.
Re-purpose webinar content.
Create a summary of your webinar’s key takeaways and post this summary as a blog post. You can then post the blog entry on your social network. To get even more leverage from this post, send a link to the blog post to any industry experts who participated in the webinar and ask them to share the post with their social media communities.
Start a video training series.
Identify a common problem in your industry and develop a 5 part video series that provides solutions to this problem. Keep the videos short (no more than 2 – 3 minutes) and always tell viewers what to expect on the next video. Always promote your video series on your social networks.
Turn your text-based blog posts into audio files.
If you’re constantly posting informative and useful content on your blog, considering transcribing your posts and adding an audio version of the posts to the blog entries. This allows busy professionals to listen to your post while they work or travel.
Study your website analytics data.
Learn more about the keywords and keyword phrases that drive traffic to your website. Are some of these keyword phrases posed as questions (example: how to track social media performance)? Identify the various questions that appear in your analytics data then develop infographics that provide answers to these questions.