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Leverage industry-related conversations happening across the web.

Posted: Sat Sep 27, 2025 11:26 am
by Fabiha1030
Use Google Alerts to identify various conversations happening across the web that are related to the product or service you offer. Instead of posting a very insincere one-line comment and dropping a link to your website in the comments section, consider creating a blog post (or video) that summarizes the discussion taking place, then provide your own solution to any problems discussed. Remember to give credit to the original source in your blog post.

Respond to questions posted on your social networks.

Instead of typing a response to questions asked on your Facebook page, consider creating a quick video that provides an answer to the question. You can do this for Twitter and LinkedIn as well. Adding a personal touch to your cook islands cell phone database response helps establish a connection between your brand and your social community. Remember, keep your videos short and ask your community to contact you personally if they need further assistance.

Re-purpose your FAQs.

Turn you frequently asked questions into video tutorials, infographics or images. Answer one question per tutorial. Post the content you generate from your FAQs on your social networks.

Use Yahoo! Answers to your advantage.

Search Yahoo! Answers to find questions that address problems your product or service can solve. Create a blog post (or video) designed to answer the question. Post this content on your social networks.

Re-purpose white papers.

Turn your white papers into infographics. Take this one step further and turn your white paper content into a video series. Post the new content you create from your white paper content on your social networks.

Monitor industry related LinkedIn groups.

Identify popular discussions related to your industry. Write down any questions you find in those discussions that your product or service can help solve. Develop blog posts, videos, infographics or even webinars that address those problems.

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Monitor industry news.

Identify industry news that is related to any problems your product or service can solve. Provide a brief summary of the original news item and inform your readers of the problem that your product or service can solve. Always give credit to the original news source.

Hopefully, these 15 tips can help B2B marketers develop a solid content strategy that helps effectively promote their brand’s product or service. If you have any tips you’d like to share, post those tips in the comments section.



Genia Stevens Genia Stevens
the Web Genia Stevens on Facebook Genia Stevens on Twitter Genia Stevens on LinkedIn Genia Stevens on Google Plus Genia Stevens RSS FeedGenia Stevens is the President of Genia Stevens & Associates. She and her team are customer driven and results focused marketing professionals who specialize in helping brands with any challenges they may have with social media marketing, mobile marketing, SEO, content development and content marketing. You can reach... View full profile

This article is an original contribution by Genia Stevens.