7 Questions to Ask When You Create a B2B Content Marketing Strategy B2B Marketing
Posted: Sat Sep 27, 2025 11:27 am
Content marketing has gone mainstream. Most B2B companies now use content to raise brand awareness and stand out from their competitors.
However, new research from
the Content Marketing Institute and MarketingProfs has some surprising statistics. According to the B2B Enterprise Content Marketing: 2014 Benchmarks, central african republic cell phone database Budgets, and Trends – North America report, only 32% of enterprise B2B marketers think their content marketing is effective.
Why is this?
Many factors could be at play, but another statistic in the report sheds some light on this. According to the report, only 41% of enterprise B2B marketers have a documented content marketing strategy.
Related Resources from B2C
» Free Webcast: Social Listening - Gateway to Innovation
A strategy shapes every aspect of your content marketing. It tells you where you are today, describes where you want to go in the future and gives you a roadmap to get there. If you don’t have a content marketing strategy, it’s like you are driving to a new location without a GPS. Chances are you will get lost along the way and waste money on gas.
Here are seven questions to ask when you develop a content marketing strategy:
How will you get key stakeholders on board?
It will be hard to get results from your content marketing if you’re the only one committed to the initiative. You’ll need to show others in your enterprise the value of content marketing and why it is necessary. If they don’t see the need, you won’t get buy-in. You should also address their concerns and discuss potential risks. For more information on getting content marketing buy-in, check out this article.
Why are you using content marketing?
Before you publish another piece of content, think about why you are doing content marketing. Is it to raise brand awareness, attract more high-quality leads or improve your customer service? Your content marketing strategy should support your larger business and marketing goals. The better you can align each piece of content with a larger business goal, the better your results will be.
However, new research from
the Content Marketing Institute and MarketingProfs has some surprising statistics. According to the B2B Enterprise Content Marketing: 2014 Benchmarks, central african republic cell phone database Budgets, and Trends – North America report, only 32% of enterprise B2B marketers think their content marketing is effective.
Why is this?
Many factors could be at play, but another statistic in the report sheds some light on this. According to the report, only 41% of enterprise B2B marketers have a documented content marketing strategy.
Related Resources from B2C
» Free Webcast: Social Listening - Gateway to Innovation
A strategy shapes every aspect of your content marketing. It tells you where you are today, describes where you want to go in the future and gives you a roadmap to get there. If you don’t have a content marketing strategy, it’s like you are driving to a new location without a GPS. Chances are you will get lost along the way and waste money on gas.
Here are seven questions to ask when you develop a content marketing strategy:
How will you get key stakeholders on board?
It will be hard to get results from your content marketing if you’re the only one committed to the initiative. You’ll need to show others in your enterprise the value of content marketing and why it is necessary. If they don’t see the need, you won’t get buy-in. You should also address their concerns and discuss potential risks. For more information on getting content marketing buy-in, check out this article.
Why are you using content marketing?
Before you publish another piece of content, think about why you are doing content marketing. Is it to raise brand awareness, attract more high-quality leads or improve your customer service? Your content marketing strategy should support your larger business and marketing goals. The better you can align each piece of content with a larger business goal, the better your results will be.