You can create targeted content for each audience based
their role, needs or stage in the sales cycle. However, don’t try to create content for every buyer and influencer right away. Start by focusing on one or two of your key cabo verde cell phone database audiences. Spend time getting to know them. What are their needs? What is their typical day like? How do they consume content? It’s better to gain a deep understanding of one key audience than it is to do a half-assed job creating content for lots of audiences.
Where are you at today?
Before you leave for your destination, you must know from where you are leaving. Perform a content audit to determine what content you already have and where you need to fill the gaps. For example, are you missing content that speaks to a key audience? Do you need content to support an upcoming product launch? Do you need to publish to your blog on a more regular basis?
When you conduct your content audit, you should refer to your analytics to see how your current content is performing. This will let you know what topics your audience finds the most valuable. You can then create similar content to bring more targeted leads to your website.
What topics are you going to cover?
After you identify your gaps, think about what you want to be the “go-to” resource for. Then, create an editorial calendar with lots of content about these topics. Your editorial calendar doesn’t need to be complex. It can be as simple as an Excel sheet with columns for the following:
The content’s title
Format (i.e. blog post, webinar)
Author
Publication date
Status (i.e. in development, published)
Target audience
Keywords
Call to action
Related campaign
What channels will you use?
Before you get excited about the latest social network, find out if your target audience hangs out there. If not, you should focus your efforts on the places where you can interact with your target audience.
Also think about how your target audience
prefers to consume content during each stage of the buying cycle. Do they rely on white papers to educate themselves about your type of product or service? Do they prefer to view content on desktops or mobile devices? Are they likely to attend webinars or watch videos? Be sure that you create content for all their preferred channels.
What resources do you have?
One of the biggest B2B content marketing challenges is finding the resources to produce content. Do you need more copywriters, designers or developers? Do you have a social media manager who will share your content on all your social networks? Do you want to get your internal subject matter experts to blog for you? Do you have a content marketing manager to oversee your content and make sure you tell a consistent story across all your channels? If not, you may need to staff up or look for freelance help.
Creating a content marketing strategy can put you on the road towards marketing success. The most important thing to do is put your audience first. When you create content that resonates with them