Another key to success lies in offering an excellent customer experience, which means creating an environment that allows your customers, and those who are not yet, to have the same experience every time they come into contact with your brand, regardless of the medium. To achieve this, you need to combine different channels and media in an effective and creative way that maximizes your results. But how do you get started?
1. Define where you are
It’s 2016 (I’m serious!). By now you should know that your email campaigns should contain links to your social profiles and have a pain consumer email list section that allows people to sign up for your newsletter from your Facebook page . If you don’t meet either of those requirements, ask yourself: where do you want to start? And what do you need to do to get your content seen on social media?
Some ideas to start with the basics would be:
Insert social media icons into your email.
Add a registration form to your Facebook fan page.
Define the goals you want to achieve with social media, relying on email to help you achieve them and vice versa.
Define which parts of your site work best on any of these sites.
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An example of social media buttons in an email marketing campaign
2. Include the Facebook “Like” button in your emails
Invite your subscribers to click the Facebook Like button without ever leaving your email. This will make it easier for them to share your content, refer new customers, and even run contests based on total Likes and volume of content shared.
