“Average conversion rates are meaningless. Switzerland on average is flat.” – Chris Goward
“Nothing breeds thailand consumer email list creativity like limitations.” – Christopher Mims
“On average, 8 out of 10 people will read the title of your content, but only 2 out of 10 will read the rest.” – Brian Clark
“To get the right message, to the right person, at the right time, you first need to get the right data, into the right database, at the right time.” – John Caldwell
“The cost of doing something wrong is less than the cost of doing nothing.” – Seth Godin
“Open, click, and unsubscribe rates are very poor measures for generating email engagement.” – Jordie van Rijn
jordie van Rijn also has this gem to add…
“An email without clarity is like an annoying mime: Just say what you want to achieve or get out of the way!”
