As a marketing manager, I know that email subscription pop-ups are a rare beast to write for three reasons:
You're writing a set of words that are purely driven by conversion value.
You're turkey customer email list writing like it's a headline, but it's not a headline.
Writing your email marketing pop-up means you need to be able to pinpoint the most important call to action and reason for conversion in about 1 line. The other lines could be action-oriented or identifying value, but the motivation to join is reduced to one line.
No doubt about it, this is hard. Really hard. It’s also a great exercise that helped me further develop my approach to why a website exists – and it will do the same for you. However, you’re probably not a professional writer and it might help to look at what other email marketing subscription pop-ups look like.
Some websites have an introductory approach because their content is so unique. Take this template as an example that offers some valuable options with a free webinar:
New to (Indicate your service industry)?
Join our 30-minute webinar to learn about (Insert service) and (Insert date and time) If your website offers valuable information, you can also display an email subscription pop-up that might be slightly unscrupulous to some, but it requires registration in order to continue browsing the site. Of course, a user could opt out by clicking the opt-in button, but most won't.
