Local Digital Marketing: Definition, Examples and Tips
Posted: Thu Mar 27, 2025 5:49 am
Local digital marketing is a strategy that focuses on promoting a business’s products or services to customers in a specific geographic area, using digital channels such as search engines, social media, online directories, and location-based advertising to increase foot traffic and local engagement. Or, more simply, it’s a digital way to acquire local customers. Why, how, and whether this should matter to you as a digital marketer or business owner?
Well, let’s get to the numbers. Search Engine Roundtable reports that 46% of Google searches have local intent , while according to Brightlocal, three out of four consumers “always” or “regularly” check online reviews when looking for a local business . Bottom line? If you sell your products or services to a local audience, local digital marketing isn’t a choice—it’s a must! At least if you want to be effective and outperform your competitors (who, I’m sure, are using it too).
In this article, I will analyze why local digital marketing is important, what benefits student data it can offer to companies, and which activities are the most effective. I will also demonstrate how it works in practice based on three real-world examples and provide you with a series of practical tips to get you started.
Without further ado, let's get to the heart of the matter.
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What is local digital marketing?
Local digital marketing (also known as local online marketing) is a targeted approach to promoting a business in a specific geographic area using online tools and strategies . It is especially useful for businesses that rely on local customers, such as restaurants, retailers, service providers, and convenience stores.
By leveraging location-specific keywords, geo-targeted ads, and local business listings, businesses can directly connect with nearby audiences and drive foot traffic to their stores.
Well, let’s get to the numbers. Search Engine Roundtable reports that 46% of Google searches have local intent , while according to Brightlocal, three out of four consumers “always” or “regularly” check online reviews when looking for a local business . Bottom line? If you sell your products or services to a local audience, local digital marketing isn’t a choice—it’s a must! At least if you want to be effective and outperform your competitors (who, I’m sure, are using it too).
In this article, I will analyze why local digital marketing is important, what benefits student data it can offer to companies, and which activities are the most effective. I will also demonstrate how it works in practice based on three real-world examples and provide you with a series of practical tips to get you started.
Without further ado, let's get to the heart of the matter.
Find the perfect template and make it yours
Browse hundreds of landing page and pop-up templates, organized by industry, goal, and color scheme.
Browse templates
Customizable templates
What is local digital marketing?
Local digital marketing (also known as local online marketing) is a targeted approach to promoting a business in a specific geographic area using online tools and strategies . It is especially useful for businesses that rely on local customers, such as restaurants, retailers, service providers, and convenience stores.
By leveraging location-specific keywords, geo-targeted ads, and local business listings, businesses can directly connect with nearby audiences and drive foot traffic to their stores.