Ask our salespeople for a targeted search!
Posted: Thu Mar 27, 2025 6:09 am
This combination allows you to launch more effective marketing campaigns, reaching targets on multiple fronts and increasing the chances of conversion.
How To: Strategies That Work
Combining cold email and telemarketing is a highly effective strategy, chinese overseas asia database in B2B. Here are some approaches you can use to make them work together perfectly:
Warm-up: Warm-up call before email
Make a quick call to introduce yourself and let them know you'll be sending an email.
This way you are building familiarity and increasing the chances that your email will be opened.
Follow-up: email first, call later
Send a personalized email and follow up with a call a few days later.
During the call, refer to the email to make the conversation more natural and provide more information.
Voicemail + Email Combo
If the call goes to voicemail, leave a short message referencing the email you sent.
This still allows you to have two touch points increasing the chances of receiving a response.
Double Tap: Call + Email on the same day
Make the call first. Regardless of whether someone answers or not, send a follow-up email mentioning the call right away.
This way you make your presence felt and keep attention high.
Data-driven email and call
Send the email, then use engagement data (like email opens or link clicks) to decide the best time to call.
Leads who engage with your emails are generally more receptive and likely to respond positively. The time they took action is probably a good time to contact them during the day.
Workflow for scheduling appointments
Send an email with a clear proposal and a call-to-action to schedule an appointment.
If you don't get a response, pick up the phone and arrange a meeting directly.
Touchpoint alternation
Create a contact sequence by alternating emails and calls.
Example: Day 1 – Email, Day 3 – Call, Day 5 – Follow-up Email, Day 7 – Call.
Compliance with National Telemarketing Regulations
National regulations must always be considered in all marketing actions, even when it comes to cold calling. A preliminary clarification is essential to avoid surprises.
How To: Strategies That Work
Combining cold email and telemarketing is a highly effective strategy, chinese overseas asia database in B2B. Here are some approaches you can use to make them work together perfectly:
Warm-up: Warm-up call before email
Make a quick call to introduce yourself and let them know you'll be sending an email.
This way you are building familiarity and increasing the chances that your email will be opened.
Follow-up: email first, call later
Send a personalized email and follow up with a call a few days later.
During the call, refer to the email to make the conversation more natural and provide more information.
Voicemail + Email Combo
If the call goes to voicemail, leave a short message referencing the email you sent.
This still allows you to have two touch points increasing the chances of receiving a response.
Double Tap: Call + Email on the same day
Make the call first. Regardless of whether someone answers or not, send a follow-up email mentioning the call right away.
This way you make your presence felt and keep attention high.
Data-driven email and call
Send the email, then use engagement data (like email opens or link clicks) to decide the best time to call.
Leads who engage with your emails are generally more receptive and likely to respond positively. The time they took action is probably a good time to contact them during the day.
Workflow for scheduling appointments
Send an email with a clear proposal and a call-to-action to schedule an appointment.
If you don't get a response, pick up the phone and arrange a meeting directly.
Touchpoint alternation
Create a contact sequence by alternating emails and calls.
Example: Day 1 – Email, Day 3 – Call, Day 5 – Follow-up Email, Day 7 – Call.
Compliance with National Telemarketing Regulations
National regulations must always be considered in all marketing actions, even when it comes to cold calling. A preliminary clarification is essential to avoid surprises.