Altruistic life goals and concerns
Posted: Thu Mar 27, 2025 6:21 am
“Because they don’t have as much of a generation gap technologically, they’re actually controlling the screen use a bit more,” McCrindle said. “They’ve seen the downside of technology saturation and screen addiction. They’re saying to their kids, ‘I’m actually going to limit it.’” (Back to top)
Generation Alpha is the most socially conscious and progressive generation yet, McCrindle told us, even moreso than Gen Z. They’re keenly aware of environmental and societal issues like climate change, resource scarcity, and population growth.
Despite their youth, they care deeply about the rise of the middle class, about ending racism, and opportunity and equality across all demographics. And they see it as their responsibility to care job seekers data about their causes on a global scale, not merely a local one. Part of it may be the optimism of youth and could fade with time, but for now they see themselves as the stewards of the future.
“When we have surveyed this generation and asked them what their cause of concern is from environmental to resource scarcity and racism and poverty alleviation, it’s all of them all at the same time,” said McCrindle. “That’s quite remarkable. For other generations, they pick a particular issue – it might be around ending poverty or it might be around the environment. But this younger generation is concerned about all of the issues, and they’ve got a heightened concern around them.
Generation Alpha is the most socially conscious and progressive generation yet, McCrindle told us, even moreso than Gen Z. They’re keenly aware of environmental and societal issues like climate change, resource scarcity, and population growth.
Despite their youth, they care deeply about the rise of the middle class, about ending racism, and opportunity and equality across all demographics. And they see it as their responsibility to care job seekers data about their causes on a global scale, not merely a local one. Part of it may be the optimism of youth and could fade with time, but for now they see themselves as the stewards of the future.
“When we have surveyed this generation and asked them what their cause of concern is from environmental to resource scarcity and racism and poverty alleviation, it’s all of them all at the same time,” said McCrindle. “That’s quite remarkable. For other generations, they pick a particular issue – it might be around ending poverty or it might be around the environment. But this younger generation is concerned about all of the issues, and they’ve got a heightened concern around them.